6 Questions for Yi He of Binance

"I was fascinated by understanding how humans think, feel, and behave. I used to think that I would become a psychology counselor."

by Editorial Staff 3 min March 20, 2020
6 Questions for Yi He of Binance Cointelegraph Magazine
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Each week we ask the buidlers in the blockchain and cryptocurrency sector for their thoughts on the industry… and we throw in a few random zingers to keep them on their toes!

Each participant then gets to remove one blockchain question — and a personal one — and they can substitute in two of their own for the next victim.

This week our 6 Questions go to Yi He, the co-founder of Binance.

Yi leads business, marketing, and branding, and she led the growth strategy for Binance to grow from ground zero to one of the world’s largest crypto exchanges in just six months. Previously she served as Vice President at Yixia Technology, the leading mobile video tech company behind popular mobile apps like Miaopai, Xiaokaxiu and Yizhibo.

Earlier in her career, Yi was the host of a travel show for a major Asian television network.

Yi is passionate about providing transparency and empowering communities in the cryptocurrency industry, and championing economic freedom through her personal experience of breaking socioeconomic barriers. She continues to advocate for hiring female executives in the male-dominated tech industry.

1 — What has been the toughest challenge you’ve faced in our industry so far?

The biggest challenge facing blockchain and cryptocurrency is application. Currently, cryptocurrencies are not yet used by everyday people, nor applied at their full potential for the betterment of our everyday lives. We are facing this challenge head-on and working hard to find more applications and utility for the industry.

2 — What’s the most interesting place you’ve ever visited, and why?

Bermuda. Before visiting the island, I always thought it was a mysterious place. It is a very beautiful and unique country. Everyone is friendly, even towards blockchain. Bermuda is one of few governments that has introduced favorable blockchain-based initiatives and embraced crypto. Bermuda even accepts Binance’s stablecoin BUSD for paying government taxes, services and fees.

3 — What’s a problem you think crypto has a chance to solve, but hasn’t been attempted yet?

Crypto assets are an effective way to drive financial inclusion. I believe that in the future, it will become a global value transmission network, just as the Internet transmits information.

4 — What talent do you lack, and wish you had? How would you use it if you had it?

I have always admired people who can speak multiple languages fluently. With Binance and our industry being very international and global-minded, I would like to improve my language skills, to be a better communicator for the team and our users, and to allow me to understand more of our users at a more profound level.

5 — If you could have any career you wanted, what would you be doing?

When I was still in school I always paid more attention to sociology and psychology. I was fascinated by understanding how humans think, feel, and behave. I used to think that I would become a psychology counselor. In fact, I did try, but the thing that eventually attracted me more was the idea of starting a business.

Entrepreneurship is one of those things that contribute to the development of social progress, and technology is the most fascinating part. As a co-founder and lifetime partner of Binance, there is not a better career that fits with what I want to pursue.

6 — How do you see cryptocurrencies in 10 years?

I believe that in 10 years cryptocurrency will become the standard for everyday people, just like mobile phones or electronic payments. A greater number of brilliant people and buidlers will join the industry and we will continue to change the world together for the better.

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Editorial Staff

Cointelegraph Magazine writers and reporters contributed to this article.