Decentralized exchange aggregator 1inch has partnered with an animated series that pokes fun at startups in a Silicon Valley-like setting.
In a Friday announcement, 1inch said it would be sponsoring the nonfungible token, or NFT, series Take My Muffin in addition to providing its technical expertise for the show and introducing team members to projects in the decentralized finance, or DeFi, space. The series follows the exploits of a team of creatures who attempt to get startup projects off the ground — with general wackiness and blockchain-based solutions aplenty — and is scheduled to be released in the first half of 2022.
“A partnership of this kind comes as no surprise,” sai 1inch co-founder Anton Bukov. “Take My Muffin was financed by the crypto community from the very beginning. It’s actually the very first crypto-funded animated series.”
According to 1inch chief communications officer Sergey Maslennikov, Take My Muffin plans to integrate the exchange into the show’s plot, starting from the first episode. As a sponsor, the project will also help with merchandise and events for the series.
"This partnership should help 1inch reach a broader general audience. Of course, it’s fun — and DeFi segment should try to save this mood instead of turning into another traditional and boring banking-alike industry."
Many crypto users have shown interest in the NFT animated series in recent months. Despite having a false start in July, 10,420 Stoner Cats NFTs — which granted holders access to the animated series — sold out in under an hour. Fox Broadcasting Company has also teamed up with the creator of Rick and Morty to develop an animated series “curated entirely on the Blockchain.”