Fidelity Digital Assets, the crypto wing of $4.5 trillion asset manager Fidelity Investments, is set to offer Ether (ETH) custody and trading services to its institutional clients later this month.
According to an email to Fidelity’s customers shared on Twitter and confirmed to Cointelegraph by the firm, the crypto arm announced new “Institutional Ethereum capabilities” for institutional investors starting on Oct. 28, 2022.
Fidelity Digital Assets just sent an email to customers announcing that Ethereum will be available for purchase this month. pic.twitter.com/3V0GCrOt5z
— Bruce Fenton (@brucefenton) October 19, 2022
The post states that investors will be able to buy, sell and transfer ETH, “using the same model provided for bitcoin investments today.”
“With the Ethereum Merge completed, many investors are looking at Ethereum through a new lens,” said Fidelity, likely referring to Ethereum’s shift to the environmentally-friendly proof-of-stake (PoS) model.
Fidelity has been a long supporter of cryptocurrencies such as Bitcoin (BTC), outlining in a past paper their belief that it’s a superior form of money rather than just tech.
This latest announcement comes in the wake of a new Ethereum Index Fund, which has raised over $5 million since the first sale on Sept. 26 through a sole investor, according to an Oct. 4 filing.
Related: Fidelity will ‘shift’ retail customers into crypto soon — Galaxy CEO
In April, Fidelity announced plans to allow 401(k) retirement saving account holders to directly invest in Bitcoin.
While last year, the company announced that 90% of its biggest clients were interested in accessing Bitcoin and other cryptocurrencies.
On Sept. 13, Galaxy Digital CEO Mike Novogratz said that Fidelity was reportedly working toward offering Bitcoin to its 34.4 million retail investor base.
Updated Oct. 25 with confirmation from a Fidelity spokesperson that the service will launch on Oct. 28.