Major Canadian-based jewelry manufacturer and retailer Birks Group has begun accepting Bitcoin (BTC) through a partnership with U.S. payment processor BitPay, the company confirmed in a press release Nov. 28.
Birks, which has operated since 1879, will initially accept the largest cryptocurrency in eight of its 30 domestic stores in Canada.
Seven are already servicing Bitcoin payments, with the facility coming to the company’s latest Graff and Patek Philippe stores in Vancouver “soon.”
Commenting on the move, Jean-Christophe Bédos, president and CEO of Birks Group, described the decision as being of “great significance.”
“BitPay will benefit our customers as we look to align ourselves with these innovative capabilities that are on the forefront of technology,” he said.
As Cointelegraph has reported, Bitcoin’s underlying blockchain technology has seen multiple use cases in tracking materials in the jewelry industry, with dedicated startups focusing on using it to increase diamond supply chain transparency.
In October, the world’s largest diamond producer Alrosa joined one such blockchain tracking pilot in the form of De Beers’ Tracr.
“Birks Group has a large number of international shoppers so allowing them to pay in bitcoin makes perfect sense,” BitPay’s chief commercial officer Sonny Singh added.
While it remains unclear as to whether the vulnerability was ever exploited over the three months since it was created, cryptocurrency industry figures were quick to pour scorn on the company.