On Tuesday, crypto trading and payments firm Crypto.com revealed the release of the first authorized UFC nonfungible token (NFT).
According to the news release, the UFC’s new NFT series will include digital collectibles such as fight night paintings, event posters, championship belts, fighter personas and avatars.
On Thursday, the collection of NFTs known as “UFC 268 Packs” will be made available. The upcoming bout “UFC 268: Usman vs. Covington 2” will be represented by this event’s fight posters and belt designs. The NFTs will be accessible for purchase to fans “while supplies last.”
According to Cointelegraph in July, the world’s largest mixed martial art entertainment firm, UFC, signed a $175-million sponsorship deal with Crypto.com. During a press conference at Madison Square Garden in New York City, UFC president Dana White announced the agreement, which he said was the organization’s largest sponsorship deal to date.
The collaboration is another significant step toward the integration of crypto and the sports industry. Crypto.com is highly interested in the worldwide fan base of UFC, which has over 625 million followers around the world.
Crypto.com recently partnered with Matt Damon, a renowned actor for his blockbuster movies such as Elysium, The Bourne series, and many more. In addition, Crypto.com has teamed up with the National Hockey League’s Montreal Canadiens, Formula One, the National Basketball Association’s Philadelphia 76ers, the Italian Serie A football league, Paris Saint-Germain, and renowned musician Snoop Dogg.
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All official UFC memorabilia and goods may be purchased through the Crypto.com secure app market, which allows fans to purchase NFTs with its native token, CRO, or other popular cryptocurrencies via this existing operational payment system.
Crypto.com co-founder and CEO Kris Marszalek said, “UFC is a premier global sports brand with legions of avid fans worldwide, and we’re excited to leverage our technology to provide unique fan engagement opportunities and security for their collectibles,” adding that the company wants to “help UFC fans secure and engage with their collectibles.”