A Dallas Mavericks fan won $100,000 in Bitcoin (BTC) after making a series of shots in a National Basketball Association (NBA) shootout event sponsored by crypto brokerage firm Voyager Digital.
Isaiah Stone, the winner of the basketball shootout, completed all stages of the challenge that included a free throw, a three-pointer and a half-court field goal. According to the Dallas Mavericks, the Voyager-sponsored prize money was the largest on-court promotion for the team.
On Wednesday, Voyager Digital entered into a five-year partnership deal with Mark Cuban’s Dallas Mavericks to increase crypto exposure among NBA fans through various fan engagement promotions.
As Cointelegraph reported, the crypto trading platform will also have naming rights over the franchise’s Mavs Gaming Hub in Dallas, a venue for the Mavs NBA 2K League team. According to Cuban:
“Our partnership with Voyager will allow Mavs and NBA fans to learn more about Voyager and how they can earn more from Voyagers' platform than from traditional financial applications.”
On Oct. 19, prominent crypto exchange Coinbase signed a multi-year partnership with five NBA leagues — the NBA, Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League and USA Basketball — as an official partner to improve fan interaction.
Coinbase chief marketing officer Kate Rouch said that “as part of the partnership, we will create interactive experiences to engage with the NBA and WNBA’s incredible community and athletes around the world.”