Blockchain content distribution platform DECENT has launched a beta marketplace, following its successful debut at the end of June.

In a press release issued Thursday, the Swiss-based startup said DECENT GO “promises to offer a better deal for content producers and purchasers than the current industry giants.”

“It will also give content producers more freedom and control over ownership and distribution,” the company stated.

DECENT aims to use its bespoke designed Blockchain and accompanying DCT token to offer a more rounded digital rights solution for artists.

The startup was among the first to raise funds via the now-ubiquitous ICO last year.

“DECENT GO will help content producers overcome many of the issues they face nowadays in the entertainment and media industry”, founder and CEO Matej Michalko continued.

“There is too much artificial complexity and too many barriers in the industry affecting both the access to markets and income of the content owners.”

To incentivize use, the first 400 users of the marketplace will receive 2.5 DCT ($1.50) as a token gesture to make purchases and ingratiate themselves with the platform’s features.

Despite DCT trading lower than the price at which it debuted in July, Michalko remains confident of his platform’s essential use case.

“The majority of the power is concentrated in the hands of a few players controlling the industry,” he added.

“As a result, artists, filmmakers and writers lose money and control over their work. We designed the DECENT GO marketplace to do away with these issues, and bring more transparency and fairness to the digital content industry.”