Tech entrepreneur Elon Musk is reportedly developing plans to create an artificial intelligence (AI) startup to compete with ChatGPT-maker OpenAI, one of the most popular generative AI companies he co-founded in 2015. 

The revelation came after information surfaced that Musk is assembling a team of AI researchers and engineers, according to the Financial Times (FT). While Musk left the board of OpenAI in 2018, the launch of the new AI startup will place him among other tech giants, such as Google and Microsoft, to build next-gen AI.

The report suggests that Musk is in talks with existing SpaceX and Tesla investors regarding investments in the upcoming AI venture. “A bunch of people are investing in it . . . it’s real and they are excited about it,” added FT’s source.

The alleged findings complement a recent report from April 12, wherein an anonymous source revealed that Musk procured nearly 10,000 graphics processing units to power Twitter’s AI initiatives.

On March 9, Musk incorporated a company named X (X.AI), listing himself as the company’s sole director. In addition, Musk also changed the name of Twitter to “X Corp” in company filings as part of his plans to create an “everything app” under the “X” brand.

In contrast, Musk and more than 2,600 tech leaders and researchers signed an open letter urging a temporary pause on further AI development on March 30, fearing “profound risks to society and humanity.”

Related: Google ChatGPT rival AI faces in-house resistance: Report

Yet another tech giant joining the AI race is Amazon Web Services (AWS).

The Amazon Bedrock initiative will allow AWS users to build generative AI from foundation models.

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