The Singapore-based crypto exchange will be “moving aggressively” to the Turkish market over the next 12 months, since the country has a “very important and promising prospective market,” Huobi Global CEO, Livio Weng, said in a Huobi-sponsored meeting in Istanbul.
According to the press release, Huobi’s new expansion plans include not only a fiat on-ramp for Turkish lira (TRY), but also localized products, customer services, as well as launching a branch office in the country. Huobi's entrance to the Turkish market will be overseen by official branch of Huobi Group, Huobi Middle East, Africa, and South Asia (Huobi MENA), which is based in Dubai.
Huobi MENA co-founder Mohit Davar said that the platform has already added a Turkish language option to the Huobi Global website, and is planning to launch Turkish language customer support and mobile app soon.
Huobi’s new expansion move has been driven by the popularity of crypto in Turkey. Citing data from Statistica's Global Consumer Survey for 2019, Huobi stated that 20% of Turkish residents now hold some form of crypto, which is the “highest per capita rate of cryptocurrency ownership of all nations surveyed.”