On May 31, San Francisco-based wallet-as-a-service provider Magic announced that it had successfully raised $52 million in a strategic funding round led by PayPal Ventures. The funding round also saw participation from venture firms Cherubic, Synchrony, KX, Northzone and Volt Capital, bringing Magic’s total funds raised to over $80 million.
Magic’s software is currently used by brands in retail, music, fashion and gaming, including Mattel, Macy’s, Xsolla and Immutable. With the funding, Magic aims to increase adoption by providing authentic digital ownership opportunities and plans to expand functionality, enhance use cases and deepen integration within the European Union and Asia-Pacific region.
By implementing Magic’s software development kit (SDK), vendors can enable users to create wallets using existing email, social, SMS or federated logins. The software provides an all-in-one package for user onboarding, which includes authentication, fiat on-ramps, nonfungible token (NFT) minting and NFT checkout.
The platform also says it complies with various regulations, such as the Systems and Organization Controls 2 Type II, the California Consumer Privacy Act, the European Union’s General Data Protection Regulation, the Health Insurance Portability and Accountability Act, and International Organization for Standards protocols. Founded in 2020, Magic has generated over 20 million unique wallets to date, with more than 130,000 developers utilizing its SDK. The company claims its proprietary technology can generate upward of 2,000 wallets per second.
Crypto and Web3 wallet providers have attracted sizable funding rounds in recent years. In November 2021, Cointelegraph reported that ConsenSys, the Web3 software developer behind self-custodial wallet MetaMask, raised $200 million at a $3.2 billion valuation. Similarly, on March 30, 2023, crypto wallet provider Ledger raised $109 million at a valuation of $1.4 billion after a surge in demand for self-custody. The same month, multichain wallet BitKeep announced that it raised $30 million at a $300 million valuation.