Metaverses seem to be all the buzz these days. But, while tech companies are betting their futures on it, there are still many worldwide trying to fathom why we need something like a digital realm. While this question has several reasons, including empowering creators, gamers, nonfungible token (NFT) collectors, influencers, brands, event makers and marketers, and building off the reality of social media, the reality is that all will be overlooked without a proper focus on the development itself.
The metaverse is generally positioned as an increasingly immersive experience, one comparable to the real world. Therefore, if high-quality graphics, such as the ones that exist in AAA games, are not present, there is little convincing a group of digital skeptics that this reality is worth adopting and presents the future made out in project mission statements. Consequently, a next-generation of metaverse projects is needed, one that takes a step forward from poor graphics worlds rather than one backward, seen in first-generation projects that incorporate technology at the expense of user experience (UX).
Artyfact is just one of the projects aiming to change this narrative. In contrast to platforms developed earlier, Artyfact is the first metaverse built using Unreal Engine 5, a tool believed to be able to deliver the most advanced, real-time photorealistic visuals and otherwise immersive experiences.
With an AAA quality experience, the GameFi project enables users to explore metaworld, play different play-to-earn games, display, purchase and sell NFTs, and host events, among other experiences. As a metaverse, these experiences will all link back to the project’s own economy integrated with the native cryptocurrency ARTY.
Perhaps the distinction is best illustrated by the Artyfact CEO, Oleg Boystov, who shares, “Humanity is ready for a new stage of immersion in the digital world –– immersion in the metaverse.”
With this mission in mind, the team has since received support from Eternity, X8 Fund, Blockchain Invest, Capfinex and Metehead, among others.
Where battle meets adventure
The Artyfact Metaverse is designed to become a user’s digital home in a greater virtual world. The platform operates with its own economy and laws as a virtual world while relying on an architectural element as a metacity. By living in a metacity, users will be able to buy personal space and take part in various exciting activities, just like in the real world, and one day sell, even partially, their space to other citizens.
The metaverse will be divided into two sections: urban and gaming. While the urban area will become a place for NFT exhibitions, virtual meetings, concerts, shopping and runway shows, the gaming side will include special arenas for NFT gaming. Here, game types will include battle royale, racing and adventure.
To begin participating in these games, players will be required to place a contribution using ARTY or NFTs. By placing assets at stake, incentives will be maintained, and winners will be able to earn big, receiving contributions from all participating players. Likewise, urban activities will have special zones for creating 3D NFT marketplaces. Trading in this manner demonstrates a fundamental next-generation marketplace since first-generation metaverses displaying NFTs in 3D are unusual.
However, the appeal doesn’t end with the everyday user. Instead, the Artyfact ecosystem brings several benefits to brands and influencers, focusing on the advertising aspect in the metaverse through metaworld billboards. For brands, this means increasing recognition, and for billboard owners, a method to earn money through advertising. The consumer will also be able to foster deeper connections with brands, with possibilities including co-operative gaming, virtual merchandise (merch) creation and event sponsorships.
The team now has over 70,000 subscribers on their multilingual social media and recently finished the minimum viable product (MVP), pursuing their main goal of launching the beta version of the Artyfact Metaverse in Q4 2022.
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