OG influencer Paris Hilton has continued her crusade into the metaverse, saying that she sees it as the “future of partying, going out, interacting with people and being social.”
On Monday, Hilton appeared as a guest on the Tonight Show Starring Jimmy Fallon, where she spoke about her experiences in the nonfungible token (NFT) community.
Hilton told Fallon that she would be dropping her first NFT collection with Superplastic on the Origin Protocol “soon” but didn’t give any further details regarding a timeframe. Superplastic is a vinyl toy and digital collectibles company.
She revealed the collection to audience members entitled “Forever Fairytale,” a collage of memories with her new husband Carter Reum. She then gifted the first NFT in the collection to Fallon and additional NFTs to each member of the audience.
“I think that’s the first NFT giveaway in television history,” said Fallon. On Jan. 18, Superplastic dropped its “Headtripz” NFT collection, featuring a collaborative piece with Hilton.
Although this will be her first collection, it’s far from her first foray into the NFT space. In April 2021, Hilton sold her “Iconic Crypto Queen” NFT for $1.1 million.
In a November 2021 interview with The Guardian, Hilton said that she had begun investing in crypto in 2016 when she “became friends with the founders of Ethereum.” Since then, she’s amassed an admirable NFT collection of 141 pieces, including a “Bored Ape” and works by Grimes and Steve Aoki.
The pop culture icon has become a somewhat unexpected advocate for the metaverse in recent times. Hilton’s “Paris World” debuted on online gaming platform Roblox during New Year’s Eve 2021, where Hilton played a DJ set to a virtual crowd.
“I think it’s important for people to not only be in the physical world but also to be in the digital world,” she told Bloomberg on Friday.
Paris World comes complete with an amusement park, petting zoo, nightclub and mansion where users can buy outfits from her closet or hang out on her yacht.
To date, the metaverse island has only attracted a total of around 63,900 visitors according to Roblox stats. By comparison, Roblox’s “ALDC Studio” world, inspired by the American reality TV show Dance Moms has amassed over 30.5 million visitors.
Hilton has over 55 million followers across her social media accounts on Instagram, Twitter, Facebook, Snapchat and YouTube.
Despite its underwhelming stats, Hilton said that she remains hopeful for the island’s future. “I see Paris World evolving into a destination for different events throughout the year — Valentine’s Day, Super Bowl, New York Fashion Week,” she said.
The millionaire heiress rose to fame following the success of her reality TV program The Simple Life in 2003. She recently released a new show called Paris in Love and a podcast called This is Paris.