Nonfungible tokens (NFTs) skyrocketed in popularity over the course of 2021 as the wider public became enthralled with projects like the Bored Ape Yacht Club and CryptoPunks, but these one-of-a-kind digital images are only scratching the surface of what NFT technology is capable of.
One project focused on expanding the functionality of NFTs beyond the digital art space is Propy, a protocol focused on the integration of blockchain technology with the real estate sector by automating the closing process of home buying to make the entire process faster, simpler and more secure.
Data from Cointelegraph Markets Pro and TradingView shows that after hitting a low of $1.12 on Jan. 12, the price of PRO moved 227% higher to hit a daily high at $3.67 on Jan. 14 as its 24-hour trading volume spiked 452% to $29.3 million.
Three reasons for the sudden surge in Propy price include the token being listed on Coinbase exchange, the successful completion of the first sale of a real estate NFT and growing potential of NFTs to be used in different use cases.
The Coinbase bump
The surge in the price of PRO on Jan. 14 was due, in large part, to the token being listed on Coinbase, the largest cryptocurrency exchange in the United States.
Prior to the Coinbase listing, the PRO token was only available on a limited number of exchanges, including Huobi Global, Bitrue and the decentralized exchange Uniswap.
Coinbase is the second-largest cryptocurrency exchange by volume globally and the main exchange serving U.S.-based investors who have historically conducted the highest volume of cryptocurrency trading.
The first real estate NFT in the U.S.
A second development that is helping to boost the price and trading volume of PRO is the upcoming sale of the first real estate NFT in the United States.
According to Propy founder and CEO Natalia Karayaneva, the reason Propy chose Florida for its first U.S.-based real estate sales include a crypto-friendly state government, positive future price growth and demographic statistics, a growing job market and the state’s 0% individual income tax policy.
While the upcoming sale in Tampa marks the first real estate NFT sale in the U.S., Propy completed the first-ever NFT sale back in 2017 when TechCrunch founder Michael Arrington sold his Kyiv apartment for 36 Ether.
Rising popularity of NFTs and blockchain technology
Another reason for the building momentum behind Propy is the overall growth in awareness of NFTs and blockchain technology.
The promise of integrating NFTs with things like house deeds and corporate contracts has been a topic of discussion for years, and last year's explosion in NFT interest and trading volume raised the level of public awareness to the point where the concept can gain more traction.
On top of the usefulness of NFT technology, the increasingly dire state of the global financial system has investors looking for secure places to store their wealth, for which real estate has long been a preferred safe haven.
Now, the process of buying and holding real estate is about to enter the 21st century with the integration of blockchain technology and NFTs because the influence of middlemen will be reduced, helping to lower the cost of the entire process.
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