Radio Caca (RACA) is a decentralized autonomous organization, or DAO, that has partnered with top global universities to build a metaverse for students to study and play. Its blockchain ecosystem, powered by its native token RACA, consists of the United States of Mars (USM) metaverse, a nonfungible token, or NFT, marketplace and a play-to-earn, or P2E, game called Metamon. Cointelegraph spoke to the RACA team about its plans for user growth within the DeFi, NFT and P2E game spaces.
At the time of publication, RACA ranked among the top 20 metaverse tokens on CoinMarketCap with a $327 million market capitalization. RACA is a token based on the BNB Chain, formerly known as Binance Smart Chain, that is bridged to Ether (ETH) and OEC, and it is the USM metaverse's governance token.
Wolfgang Morton, RACA's Head of Investor Relations, described the three-month-old USM metaverse as a 3D planet where users can own land, build homes, play mini games and socialize. Compared to other metaverses like Decentraland or The Sandbox with “a high barrier to entry,” according to Morton, USM wants to remain accessible and inclusive.
“Our mission is to return the Metaverse to people. We do that by keeping our land prices low. We want to make sure that the USM allows folks to participate in it through ownership."
In order to help build and develop their metaverse, the RACA team partnered with over a dozen academic blockchain societies from some of the most prestigious universities in the world, including Cambridge University and Princeton University. The Princeton Blockchain Society tweeted that this partnership provides the "opportunity to engage and showcase the talents of the students."
According to Fuming, RACA's Head of Business Development, the company provides the blockchain societies with free land and developers to build a type of virtual campus on it for students to attend lectures, ceremonies or go on virtual vacation. The idea is that the land will bring future cash flow benefits that can go toward funding blockchain education within those universities.
As online education becomes more standardized, the RACA team hopes that the USM can become an environment where students are introduced early on to the technical aspects of the blockchain, and where they can "congregate and share knowledge while contributing to the growth of the Web3 space."
Fuming added that in Turkey, where RACA has partnered with three universities, the blockchain societies from Istanbul Technical University and Middle East Technical University plan to host blockchain classes within the USM next semester. The rise in popularity of RACA in Turkey may be attributed to Turkish crypto influencers pumping the token, such as the Kripto Teknik team. At the time of writing, CoinGecko ranked RACA in the top five trending cryptocurrencies by popularity in Turkey.
Similarly, Cointelegraph Brasil recently reported the RACA token as a cryptocurrency to buy after InvestorsObserver analysts suggested possible bullish movement due the token's price fall to $0.0016.
Additionally, Radio Caca is the exclusive manager of Maye Musk's, Elon Musk's mother, NFT series and her collaboration with Koda Robot Dog.