Huobi, the world’s fourth largest crypto exchange by daily trade volumes, has appointed a CEO for its newly created “strategic partner” trading platform in the U.S., according to a press release shared with Cointelegraph June 25.

Frank Fu has been chosen as Chief Executive Officer (CEO) for Huobi’s new U.S.-based digital assets marketplace, which was established via a San Francisco-headquartered company called HBUS earlier this month.

Prior to joining HBUS, Fu worked at Meitu, Inc., a Chinese tech company specialising in mobile video and photography. At Meitu, he held several executive positions, including managing director of Meitu Global and international investment, leading a team whose work reportedly generated “a combined growth of 500 million new mobile subscribers globally.”

Fu has also notably founded several blockchain mobile consumer apps and digital media startups in the US and Asia, according to the press release.

Fu will be speaking at the Blockchain Connect Conference in San Jose tomorrow, June 26, delivering a keynote presentation on the ‘Global Blockchain Industry and Prospects’.

Huobi, which is headquartered in Singapore, has been actively pursuing its overseas expansion this year. Alongside its HBUS U.S. venture, the exchange launched a South Korean subsidiary this spring, as well as revealing plans to open an office in London.

Last week, Cointelegraph reported on Bloomberg Terminal’s decision to list Huobi’s recently-launched Cryptocurrency Index, dubbed ‘Huobi 10,’ which tracks the performance of the top 10 traded digital assets on its trading platform.

Earlier this month, the exchange also announced the launch of its own public blockchain, the Huobi Chain Project (HCP), to be bankrolled with a $100 million development fund.

According to data from CoinMarketCap, Huobi is currently seeing about $852 million in trades over the 24-hour period. It is now ranked fourth largest crypto exchange globally, ceding its formerly held third place to CoinBene.