Advertising is a form of marketing communication that promotes some product or service via audio or visual form. Advertising is directed toward crowds, not individuals and has no personal message. Advertising is openly sponsored and broadcast through any type of media, such as TV, radio, search results and any other video or audio content. Advertisement is also popular in the cryptocurrency industry and promotes crypto exchanges, consulting services and various cryptocurrencies themselves. Bitcoin advertising is a controversial theme. Bitcoin ads are banned by Google, Facebook and Twitter. Advertisement of Bitcoin and other cryptocurrencies is considered insecure for users as many of them don’t have enough knowledge about cryptocurrencies and ICOs and may become involved in fraudulent and illegal schemes through promising ads.
The regulator has made a few efforts to help crypto firms comply with the rules that came into force on Oct. 8.
FCA releases guidance for compliance with new UK crypto asset promotion rules
Crypto firms such as Binance, OKX and MoonPay have announced they’ve been working to comply with the United Kingdom’s new financial promotion rules.
Binance, OKX to comply with new financial promotions rules in UK
Once Ethereum futures ETF and spot Bitcoin ETF applications get approved, there will be a marketing war like we’ve never seen says, Bloomberg ETF analyst Eric B...
Enter the Ether: VanEck releases two ETF ads ahead of possible Monday launch
Nine months after launching, the Street Cy₿er artist collective has over 100 street artists, musicians and Bitcoin enthusiasts involved.
From walls to wallets: Barcelona graffiti artists share their love for Bitcoin
The financial regulator expressed its frustration at the lack of engagement from crypto firms in a strongly worded letter.
UK FCA gives unregistered crypto firms ‘final warning’ on ads regime compliance
The case against Titan Global Capital Management is the first brought under the U.S. regulator’s 2020 revised marketing rule. It also touches on compliance issu...
SEC charges crypto investment manager Titan with misleading advertising claims
Crypto services in the U.K. will face stricter regulations, including a “cooling-off period” for first-time investors and a ban on “refer a friend” bonuses.
Crypto ads face stricter rules, referral bonus ban by UK FCA