Digital technologies have opened new horizons for the travel industry, but they also diversified the routes, resulting in a fragmented landscape. It is time for the travel space to find a common language while preserving all the innovation — and blockchain can help.
Digital technologies have opened new horizons for the travel industry, but they also diversified the routes, resulting in a fragmented landscape. It is time for the travel space to find a common language while preserving all the innovation — and blockchain can help.
The travel industry has a communication and data management problem.
The Internet helped the travel industry move from hand-written flight tickets to fully automated reservations.
There’s no denying that the travel industry has immensely benefited from the emergence of digital technologies.
However, the same digital evolution has brought an unexpected side effect — a massive fragmentation in how travel industry players communicate and do business.
From paying for reservations to booking hotel rooms, each participant — e.g., airlines, hotels, travel agencies, and other industry players — uses a different system, and providing a seamless experience for the customers on the front end becomes a communication chaos in the kitchen.
Blockchain, a global, shared and secure infrastructure for any digital transaction, has risen to prominence by addressing the transparency and communication issues in numerous industries.
It’s time for the travel industry to benefit from what blockchain technology can bring to the table. Forward-thinking travel companies have already started the groundwork to bring the global industry on a simple but effective platform to shift the narrative from competition to collaboration.
Blockchain is a shared technology by design. A blockchain is empowered by its validators — key participants who verify and add transactions to the network. That means a blockchain-based platform only gets stronger with more participants, encouraging a collaborative environment.
Blockchain can bridge the gap between the fragmented roles and responsibilities of different stakeholders. Payment providers, travel agencies and airlines can meet and communicate on one platform.
Blockchain makes payments across the world faster and removes the risk of fraud with secure, real-time transactions.
Dealing with different hotels and travel agencies globally shouldn’t mean complicated currency exchanges. Blockchain makes cross-border payments simple and affordable.
Blockchain ensures that travel data is accurate and reliable, giving you peace of mind when making decisions.
The travel industry can achieve operational efficiency through automated processes and real-time information flow with blockchain. Different stakeholders can collaborate to provide rewarding experiences on one common network. It helps travel companies streamline their operations and reduce costs, giving travelers better deals and more options as a result.
Blockchain can put an end to the travel industry’s communication chaos. Still, it would require a new mindset from the industry participants who need to move from pure competition to “coopetition,” a strategic alliance among competitors. In this way, blockchain can foster a community-driven approach where every participant has an equal say in the governance and can contribute to further developments.
Industry pioneers, including Lufthansa Group and DER Touristik Online, have already started adopting the technology, recognizing the potential of blockchain. AirBaltic became the first airline to use blockchain for baggage tracking. Swissôtel Hotels & Resorts launched a pilot program to manage room inventory and bookings, while Expedia Group tests managing travel documents and itineraries, also using blockchain.
The travel industry has a communication and data management problem.
The Internet helped the travel industry move from hand-written flight tickets to fully automated reservations. There’s no denying that the travel industry has immensely benefited from the emergence of digital technologies.
However, the same digital evolution has brought an unexpected side effect — a massive fragmentation in how travel industry players communicate and do business.
From paying for reservations to booking hotel rooms, each participant — e.g., airlines, hotels, travel agencies, and other industry players — uses a different system, and providing a seamless experience for the customers on the front end becomes a communication chaos in the kitchen.
Blockchain, a global, shared and secure infrastructure for any digital transaction, has risen to prominence by addressing the transparency and communication issues in numerous industries.
It’s time for the travel industry to benefit from what blockchain technology can bring to the table. Forward-thinking travel companies have already started the groundwork to bring the global industry on a simple but effective platform to shift the narrative from competition to collaboration.
Blockchain is a shared technology by design. A blockchain is empowered by its validators — key participants who verify and add transactions to the network. That means a blockchain-based platform only gets stronger with more participants, encouraging a collaborative environment.
Blockchain can bridge the gap between the fragmented roles and responsibilities of different stakeholders. Payment providers, travel agencies and airlines can meet and communicate on one platform.
Blockchain makes payments across the world faster and removes the risk of fraud with secure, real-time transactions.
Dealing with different hotels and travel agencies globally shouldn’t mean complicated currency exchanges. Blockchain makes cross-border payments simple and affordable.
Blockchain ensures that travel data is accurate and reliable, giving you peace of mind when making decisions.
The travel industry can achieve operational efficiency through automated processes and real-time information flow with blockchain. Different stakeholders can collaborate to provide rewarding experiences on one common network. It helps travel companies streamline their operations and reduce costs, giving travelers better deals and more options as a result.
Blockchain can put an end to the travel industry’s communication chaos. Still, it would require a new mindset from the industry participants who need to move from pure competition to “coopetition,” a strategic alliance among competitors. In this way, blockchain can foster a community-driven approach where every participant has an equal say in the governance and can contribute to further developments.
Industry pioneers, including Lufthansa Group and DER Touristik Online, have already started adopting the technology, recognizing the potential of blockchain. AirBaltic became the first airline to use blockchain for baggage tracking. Swissôtel Hotels & Resorts launched a pilot program to manage room inventory and bookings, while Expedia Group tests managing travel documents and itineraries, also using blockchain.
The travel industry has “borrowed” many apps and infrastructures from the progressing technology — from payment gateways to messaging services that were originally launched for everyone. Travel companies have never enjoyed an innovation built from the ground up for their needs. That has changed with Camino Network, the first blockchain built specifically for the travel industry.
Launched in July 2023, Camino Network aims to improve every aspect of travel for all industry stakeholders. Its network already has over 170 partners, including travel giants TUI, Lufthansa, Miles & More, Eurowings and many more.
As a logical step in the evolution of travel technology, Camino Network has developed a unique product to simplify communication between different areas of the travel industry. The “WhatsApp of Travel”, Camino Messenger is a new tool for businesses to enhance connectivity within Camino Network. It is designed to connect verified participants directly to each other in a secure environment with low and transparent transaction fees.
Like widely used instant-messaging apps, Camino Messenger delivers various forms of messages as transactions on the blockchain. One huge difference is that what can be delivered through Camino Messenger are messages specific to the travel industry’s needs. From flight information requests to booking confirmations and microservices, it enables travel firms to create personalized offers for travelers at scale. So, instead of video and emojis, users can send “checks” to receive room availability information or “pay” for settling multi-party payments. All without having to track down contact information and dealing with multiple platforms.
Messenger serves as a single API that provides direct Wallet2Wallet connectivity to the global travel marketplace on the Camino network. All back-end transactions are handled by the network and its strong roster of validators. For payments, Camino Network handles exchanges and conversion through its native cryptocurrency, Camino Token (CAM). This way, companies don’t have to worry about payments in foreign currencies.
In short, Camino Messenger is the Swiss knife of the travel industry, enabling simplified communication and providing a global currency for international payments.
It lays the foundation for a Web2.5 system where traditional travel agency tools integrate with additional data available via Camino Messenger. Travel businesses can easily explore the new Wallet2Wallet connectivity of Camino Network in a user-friendly manner thanks to this gradual approach.
Camino Messenger streamlines the entire travel experience, bringing everything under one user-friendly roof. No more juggling websites or comparing prices across different platforms. It’s like having a dedicated travel agent at your fingertips, ready to answer questions, negotiate deals, and guide you through the entire booking process with a simple message.
The travel industry is bloated with many applications and platforms that lack a common standard. Camino Network introduces a new way of doing business by establishing unified travel data standards, a cornerstone feature enabling seamless communication via Camino Messenger. These standards harmonize different types of data exchanges among various stakeholders, such as reservations, bookings and confirmations.
Unified travel data standards simplify the interactions between companies, allowing them to focus on exploring new revenue streams, building business models and establishing partnerships.
These standards are being developed by the companies validating the network according to the needs of the travel industry. As new validators join the Camino Network, they bring fresh perspectives and requirements, leading to the introduction of new types of data standards.
Community events and hackathons play a vital role in developing future data standards. These events are breeding grounds for innovation, where industry experts, developers and validators collaborate to brainstorm new use cases and refine existing standards.
One example of innovation facilitating collaboration is the hackathon hosted by DER Touristik Online with Lufthansa Group and Chain4Travel. The victorious team’s proposal featured a proof-of-concept (PoC) for a loyalty program and a system for monitoring dealings and settlements among travelers, DER Touristik, Lufthansa Group, and potentially numerous other partners.
Travelers today are tech-savvy, conscious, and seeking unique, personalized experiences. So Camino Network goes beyond just streamlining travel and connecting businesses — through blockchain and tokenization, it creates a more engaging and rewarding travel journey for everyone.
Reflecting on the journey of blockchain in the travel industry, it’s quite easy to draw parallels to the internet in the 1990s. Back then, the internet was a burgeoning technology with massive potential that remained largely unimagined by the masses.
Today, blockchain stands at a similar crossroads. While it’s currently reshaping the travel industry’s communication and operational landscapes, its full potential is yet to unfold. Just as the internet revolutionized information accessibility and global connectivity, blockchain promises to redefine trust, transparency and collaboration in travel. It feels like the dawn of an era where an industry-specific blockchain, like Camino Network, could become as integral to travel as the internet is to the world today —a foundational technology driving unprecedented innovation and efficiency.
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