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London, United Kingdom, February 4, 2026, Chainwire – Plutus, the UK-based crypto neobank, announced that its PlusMore (RaaS) initiative has raised $2.3 million through a coordinated rollout involving multiple distribution channels for its PLUS loyalty reward token, built on the Base blockchain.
While Base has faced scrutiny over creator tokens, Plutus has positioned PlusMore around real-world utility by deploying a Reward-as-a-Service (RaaS) model that integrates directly with Plutus and partner applications. The PLUS token is designed as a loyalty and utility mechanism, enabling access to predefined on-chain redemption options on Base, including cashback features, gift cards from partner brands, exclusive discounts, and early access to Plutus functionality.
“Plutus’ mission has always been to bridge traditional banking and Web3 seamlessly,” said Danial Daychopan, CEO and Founder of Plutus. “With PLUS, we’re providing tangible value to customers while demonstrating how crypto can power real-world finance and loyalty rewards in a compliant, and meaningful way.”
Jesse Pollak, Head of DeFi at Coinbase, added: “It’s exciting to see long standing crypto companies like Plutus leveraging Base’s infrastructure to deliver on-chain utilities. PLUS shows how blockchain technology can enhance the day to day card spending experience.”
Initially, the $2.3 million figure included planned contributions via launchpads. However, the PlusMore team opted to discontinue that portion of the rollout following the identification of a vesting contract issue, preventing premature circulation of the token. Instead, PlusMore generated approximately $700,000 through in-app participation, and PLUS is now live on Aerodrome DEX, a decentralized exchange developed by the Base community.
According to Plutus, this approach reflects a focus on governance, security considerations, and phased ecosystem deployment, while continuing to develop the PlusMore Rewards-as-a-Service framework.
About Plutus
Plutus is a UK-founded crypto neobank, established in 2015, and a pioneer of crypto-powered card payments. Since launch, Plutus has contributed to the development of crypto-integrated financial products through licensed partners. Today, Plutus continues to explore the intersection of banking and Web3 through initiatives such as PlusMore Rewards-as-a-Service and its PLUS loyalty token, which is designed to integrate on-chain utility into everyday card spending and modern financial services.
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