Innovation Circle
So many brands jumped into the NFT craze in 2022. Now, some are finding themselves stuck in an unsustainable "engagement ponzi" with users.
Mark Soares
Mark Soares is the founder and chief marketing officer of Blokhaus, a marketing and communications agency supporting global activities for the Tezos blockchain ecosystem. He was previously the general manager of marketing and communications at Nikon Inc., where he oversaw branding, product and content marketing, influencer activities, and more.
Brands: Stop treating NFT drops like ad campaigns - Opinion
Potential US ban is a reminder that influencers should dump TikTok With TikTok facing the prospect of removal from the United States, users should realize that traditional tech companies are far less reliable than the decentralized web.