AI fakes threaten the sports industry’s IP. Blockchain technology enables programmable royalties, capturing synthetic content revenue for leagues and athletes.
Tom Mizzone
The author is an independent contributor writing an opinion or expert take. Views expressed are the author’s own and may not reflect Cointelegraph’s editorial position. Tom Mizzone is the founder and CEO of Sweet, a Web3 platform that bridges sports fandom and blockchain technology through gamified digital experiences. In April 2025, Mizzone led the launch of SCOR, a new rewards token developed in partnership with the SCOR Foundation and built on the TON blockchain. SCOR enables fans to earn tokens by playing retro-style mini-games on Telegram, with rewards redeemable for digital collectibles, merchandise and real-world experiences like season tickets.
- Opinion
The sports IP industry can’t defend itself against AI without blockchain