Cypherium, a blockchain company involved in China's Blockchain Service Network initiative, has just launched its own branded Twitter emoji.

The New York-based blockchain firm announced the news in a tweet Tuesday, adding that the new emoji comes in anticipation of Cypherium’s upcoming public token sale on Wednesday.

With the new feature, all #Cypherium and #CPH tags on Twitter posts automatically get a Cypherium logo, similar to Bitcoin logos when tweeting “#Bitcoin” or “#BTC.”

Cypherium’s new Twitter emoji comes in conjunction with the upcoming token sale. As previously announced, the firm is planning to sell a total of 300 million CPH tokens in two rounds. In the first round, Cypherium plans to sell 200 million tokens at a price of $0.25 per CPH. The remaining 100 million tokens will be available at a price of $0.28 per CPH.

Cypherium CEO Sky Guo told Cointelegraph that the firm expects to finish the sale on Sept. 23.

Cypherium is the fourth cryptocurrency to get a branded Twitter emoji after Bitcoin (BTC), Coin (CRO) and Binance Coin (BNB).

As reported, Twitter CEO Jack Dorsey debuted the social media platforms’ Bitcoin emoji in February. In June, Coin became the second cryptocurrency to receive an emoji hashtag on Twitter. Binance, the world’s largest crypto exchange, added a similar emoji for its native coin, BNB, on July 1.

Cypherium is a major partner of China’s government-backed blockchain initiative, the BSN. In late August, Cypherium's CEO suggested that China’s digital yuan could be integrated into the BSN, “but at the moment it is not clear enough yet.”