SEPTEMBER 23, 2017Unikrn, the world’s top regulated esports betting platform, announced the public token sale for its UnikoinGold esports cryptocurrency. This followed UnikoinGold’s successful pre-sale to accredited investors, which raised $15 million from contributors including Mark Cuban, Brock Pierce, Blockchain Capital, Pantera Capital, and CoinCircle. The token sale opened to the Unikrn community and the public on September 23rd. 

UnikoinGold will allow Unikrn’s growing community to legally and fully engage in live betting with cryptocurrency. The esports industry is expected to reach $1 billion in revenue by next year, and Unikrn is pioneering secure, seamless wagering to reward the rapidly increasing number of esports viewers. Like the existing Unikoin, UnikoinGold will be accessible around the world and allow users to earn prizes, hardware, and exclusive features. Developed as an ERC-20 token, UnikoinGold will be used on Unikrn’s new-and-improved, skill-based betting platform. Unikrn is targeting $100 million in its UnikoinGold token sale. 

“With significant interest demonstrated through the private sale and growing interest among the cryptocurrency community, we’re confident the UnikoinGold token sale will reach its $100 million cap,” said Rahul Sood, CEO of Unikrn. Raul shared his vision for UnikoinGold in a recent Medium post.  

In unison with the sale announcement, Unikrn also announced the addition of Ethereum co-founder and JAXX Wallet CEO Anthony Di lorio to the Unikrn Board of Advisors as the company brings out new applications of UnikoinGold. 

The token sale market has continued its meteoric rise in recent months, growing to an estimated $2.28 billion in total token sales, and accounting for more funding for blockchain companies than venture capital in 2017. A large majority of token sales have been launched by young startup companies with no existing product or revenue, but Unikrn is already a leader in esports with significant product adoption. Unikrn partnered with CoinCircle for the design, engineering, and sale of its UnikoinGold token. CoinCircle powers token sales for established VC-backed companies. 

“CoinCircle is thrilled to work with such a strong existing leader in the esports industry as Unikrn,” said Erick Miller, CEO of CoinCircle. “In moving Unikrn onto the blockchain and tokenizing their business, Unikrn and their community of esports enthusiasts will immediately recognize the value in a powerful, collaborative way through the impact of UnikoinGold.” 

For more information on the UnikoinGold token sale or to read the white paper, please visit a website


Unikrn was established in November of 2014 and is the only fully-regulated, licensed and dedicated esports bookmaker on the planet. The company has partnerships including a close relationship with Australia’s largest betting company, Tabcorp. In 2015, Unikrn raised a total of $10,000,000 in venture finance from Ashton Kutcher, Guy O’Seary, Mark Cuban, Shari Redstone, Elisabeth Murdoch, Tabcorp, Indicator Ventures and Hyperspeed Ventures. Unikrn’s lead investor is well-known for their early investment in Snapchat, and the partners were early to invest in many other Silicon Valley success stories, including Twitter and Instagram. They are also one of the largest movers of cryptocurrency in the world. UnikoinGold and its Crypto platform are run by Unikrn’s wholly-owned subsidiary Unikrn Bermuda Ltd. 


CoinCircle powers token sales for established companies, moving industry-leading products onto the blockchain. As an end-to-end tokenization solution, CoinCircle designs, engineers, funds, and markets token sales. The founding team brings deep expertise from across venture capital, blockchain development, JOBS Act and securities legislation and regulations, equity crowdfunding, hardware, adtech, and media. For more information visit a website

Company name: Unikrn
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