Use Case
New integration allows physical venues to measure customer acquisition and configure rewards via WhatsApp and Telegram.
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Marketing News
Marketing is the activity of studying exchange relationships in order to come out with new schemes of promoting and delivering goods and services for a wide customer base. Sometimes, marketing is referred to as the process of promotion, selling and delivering itself. The importance of marketing is hard to overestimate. Today, with most countries having competitive and free markets, a major part of a company’s success is dependent on a well-made marketing program. Even for highly specialized companies like, for example, platforms that are developing cryptocurrency, marketing is a crucial part of business. As every important practice, marketing is constantly developing and opens new space for the implementation of technology. There are ways of using blockchain for marketing. For example, blockchain may become a method of validating a user’s clicks on certain advertisements without the need of a third party’s involvement.
- Analysis
A new report finds most crypto press releases come from high-risk projects, raising questions about disclosure, hype and market manipulation.
2642 - News
Shares in GD Culture fell 28% after the livestreaming company made a deal to swap tens of millions of its shares to acquire 7,500 Bitcoin from Pallas Capital.
4072 - News
Reports that Zerebro dev Jeffy Yu committed suicide during a livestream have been called into question after several pieces of evidence suggesting otherwise.
2856 - News
Crypto asset manager 21Shares has made an initial filing with the US Securities and Exchange Commission for a spot Dogecoin ETF, following rivals Bitwise and Grayscale.
4724 - News
Strategy’s fourth-quarter loss came as it stacked another 218,887 Bitcoin — its most aggressive quarter yet.
9131 - News
The Ethereum Foundation-backed marketing firm Etherealize is looking to address the lack of institutional education on the blockchain.
8812 - News
Crypto.com is sponsoring the first golf tournament with a crypto purse on Dec.14 in Las Vegas.
3246 - News
Doodles was a hit on OpenSeas and is making its way as a media franchise with product partnership and a new film.
16012 - News
Serotonin CEO Amanda Cassatt highlighted that marketing is “a mechanism for perpetrating the fakery and the scams.”
3109 - News
Increasingly more industries are adopting blockchain technology to grow their brand awareness, including luxury car makers.
3668 - Interview
The secrets of effective storytelling in the evolving Web3 and crypto space are unlocked as Amanda Cassatt shares her insights and strategies working with some of the top marketing teams in Web3.
10852 - News
Solana Labs has launched Bond, a new platform that will let non-crypto brands leverage the power of blockchain tech to engage with customers.
4107 - News
VanEck launched a new ad centered around Ethereum, just 30 minutes after the SEC greenlit 19b-4 proposals for spot Ether ETFs.
20670 - News
Web3 advertising platform Addressable is tapping into AppsFlyer’s mobile analytics to improve marketing for mobile applications.
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