News
DeFi projects are starting to get creative with their outreach and marketing strategies.
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Marketing News
Marketing is the activity of studying exchange relationships in order to come out with new schemes of promoting and delivering goods and services for a wide customer base. Sometimes, marketing is referred to as the process of promotion, selling and delivering itself. The importance of marketing is hard to overestimate. Today, with most countries having competitive and free markets, a major part of a company’s success is dependent on a well-made marketing program. Even for highly specialized companies like, for example, platforms that are developing cryptocurrency, marketing is a crucial part of business. As every important practice, marketing is constantly developing and opens new space for the implementation of technology. There are ways of using blockchain for marketing. For example, blockchain may become a method of validating a user’s clicks on certain advertisements without the need of a third party’s involvement.
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This project says censorship and centralization are giving big brands and publishers a raw deal in the world of advertising.
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Pierre Dadd joins Terra Virtua as marketing director following more than 20 years of experience in marketing and brand development for various entertainment companies.
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We speak to Alex Busarov, the co-founder and CEO at Taeltech and Wabi, about how their crypto-focused approach is transforming the way big brands perform marketing.
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A crypto exchange is embracing gamification — and enabling traders to unlock achievements based on the digital assets they buy, and how often.
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Last purchased for $2 million per year, the naming rights will mark a crypto first among major American sports leagues
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A blockchain-based advertising platform has announced that it is integrating Binance’s Smart Chain, amid concerns about transaction fees on the Ethereum network.
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DeFi's getting a makeover as multiple platforms unveil new front ends, but will the efforts attract users?
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The world's first social media-managed NFT shares its views and plans with Cointelegraph.
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A Singapore man was fined $72,000 for operating a multi-level marketing scheme linked to the Ponzi scheme OneCoin.
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CoinMarketCap invited us to “roast them” for their seventh birthday celebration… so we found a few numbers that might make new owner CZ feel the burn.
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A company now offers blockchain-based advertising across major social networks, offering advantages for advertisers and content creators alike.
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A Nasdaq-listed company says it is offering a blockchain-enabled alternative to “centralized authorities that perpetuate ad fraud, waste and abuse.”
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The Australian Securities and Investment Commission published new initial coin offering and cryptocurrency guidelines.
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Swedish digital marketing company Tradedoubler launches blockchain-driven platform that enables publishers and advertisers to interact directly.
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