One-on-one
Bitmedia founder Matvii Diadkov explains how crypto advertising got started on niche forums and grew into data-rich, AI-powered platforms.
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Marketing News
Marketing is the activity of studying exchange relationships in order to come out with new schemes of promoting and delivering goods and services for a wide customer base. Sometimes, marketing is referred to as the process of promotion, selling and delivering itself. The importance of marketing is hard to overestimate. Today, with most countries having competitive and free markets, a major part of a company’s success is dependent on a well-made marketing program. Even for highly specialized companies like, for example, platforms that are developing cryptocurrency, marketing is a crucial part of business. As every important practice, marketing is constantly developing and opens new space for the implementation of technology. There are ways of using blockchain for marketing. For example, blockchain may become a method of validating a user’s clicks on certain advertisements without the need of a third party’s involvement.
- News
Reports that Zerebro dev Jeffy Yu committed suicide during a livestream have been called into question after several pieces of evidence suggesting otherwise.
2761 - News
Crypto asset manager 21Shares has made an initial filing with the US Securities and Exchange Commission for a spot Dogecoin ETF, following rivals Bitwise and Grayscale.
3681 - News
Addressable co-founder Asaf Nadler told Cointelegraph that the metric allows projects to determine which users are more likely to be interested in their products.
7991 - Opinion
If Vitalik Buterin were starting Ethereum today, he would struggle to raise funds owing to the shift in crypto’s focus from innovation to influencer-driven marketing.
4704 - News
Strategy’s fourth-quarter loss came as it stacked another 218,887 Bitcoin — its most aggressive quarter yet.
8825 - Recap
Real engagement and actionable marketing data – these Web3 challenges can be tackled with AI and next-level tech proposed by Midle.
37264 - News
The Ethereum Foundation-backed marketing firm Etherealize is looking to address the lack of institutional education on the blockchain.
8635 - Defined
Web3 projects need vibrant communities to thrive, making it essential to overcome fake interactions and cultivate genuine connections for sustained growth in the decentralized space.
10278 - Spotlight
With features like targeted marketing, automated engagement tasks and bot detection, Web3 ecosystems are evolving to ensure meaningful user connections.
45776 - News
Crypto.com is sponsoring the first golf tournament with a crypto purse on Dec.14 in Las Vegas.
3157 - Opinion
Responsible marketing in crypto cultivates transparency, education and trust, serving as a critical tool for project legitimacy and industry growth.
1299 - News
Doodles was a hit on OpenSeas and is making its way as a media franchise with product partnership and a new film.
15904 - Spotlight
User acquisition remains a challenge for Web3 brands. This platform helps brands attract users with engaging tasks.
16210 - News
Serotonin CEO Amanda Cassatt highlighted that marketing is “a mechanism for perpetrating the fakery and the scams.”
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