Opinion
The younger generation doesn’t have disposable income now, but they’re financially savvy thanks to short-form videos on social media
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Marketing News
Marketing is the activity of studying exchange relationships in order to come out with new schemes of promoting and delivering goods and services for a wide customer base. Sometimes, marketing is referred to as the process of promotion, selling and delivering itself. The importance of marketing is hard to overestimate. Today, with most countries having competitive and free markets, a major part of a company’s success is dependent on a well-made marketing program. Even for highly specialized companies like, for example, platforms that are developing cryptocurrency, marketing is a crucial part of business. As every important practice, marketing is constantly developing and opens new space for the implementation of technology. There are ways of using blockchain for marketing. For example, blockchain may become a method of validating a user’s clicks on certain advertisements without the need of a third party’s involvement.
- News
The crypto industry is coming to save the troubled “Euro-Skulptur” monument in Frankfurt after traditional banks refused to support the symbol of eurozone decision-making.
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Dubai's new Virtual Asset Regulatory Authority requires more clarity and transparency from industry marketers and promoters to protect investors.
4198 - News
Nonfungible tokens give major brands new ways of interacting with their consumers spanning art, fashion and gaming.
6721 - News
Though crypto television ad spending is down, crypto firms continue to see ad spending as important to keep their brands relevant during a down market.
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The multi-year deal will see VeChain’s brand incorporated across multiple UFC marketing assets and reach an estimated 900 million households who watch the events worldwide.
6012 - News
The new campaign spanning buses and train stations across the city comes only a few weeks after regulators banned the previous ads from marketing run Floki Inu conducted in 2021.
4140 - News
Binance made a public apology after releasing an emoji that looked like a swastika on Twitter.
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Be Media has begun an aggressive hiring process in blockchain development and project management following the acquisition.
2496 - News
“Just making sh*t up” — Neal Stevenson’s science fiction novel, Snow Crash, long foretold the rise of a techno-marketing dystopia.
2769 - News
Major crypto businesses, including FTX, eToro, Crypto.com and Coinbase, debuted crypto ads during Super Bowl 2022.
19871 - News
Instead, the platform encourages users to do their own research, and trust in themselves when it comes to investing in cryptocurrencies.
4643 - Altcoin Watch
Crypto.com secures naming rights to the famous Staples Center in Los Angeles for $700 million.
11570 - Opinion
The marketing will adjust to a new crypto future, with a decentralized consumer community, operating via Web 3.0.
16248 - News
“Misleading advertisements and improper marketing strategies may encourage investors to take on risks they would normally avoid," said CSA chair Louis Morisset.
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