BlogChain Style Guide
Each article written for CT should respect certain standards.
Contributors are asked to :
- spellcheck words, use proper grammar and punctuation
- avoid redundant words and phrases
- make sure all companies’ names and job titles are correct
- make sure the unique content of your text is minimum 80% (you could use antiplagiarism tools as https://www.quetext.com, http://turnitin.com/, http://www.ithenticate.com/ for example).
Write headlines, quotations, capitalization etc. according to the following rules:
Use BlogChain, not Blogchain or any other version.
Headlines / Titles:
Headlines are capitalized using “headline style,” in which all major words are capitalized. As a rule, the articles “The” or “A” are omitted, unless their omission obscures the meaning of a headline.
Generally title takes 255 symbols at most.
The words Bitcoin, Blockchain are capitalized, as the words Internet and Web. Other Web-related terms have a variety of treatments: website, Web page, Web 2.0.
Individuals: Capitalize a person’s title only if it precedes his or her name and isn’t modified: “Chief Executive Officer Leon Redbone”; “Leon Redbone, chief executive officer of Swizzle Stick, Inc.”
Everything else: When in doubt, use sentence-style capitalization. This applies to website buttons, press releases etc.
Email: One word, no hyphen. Related words are generally hyphenated: e-reader, e-commerce.
One through nine are spelled out, 10 and above are figures (Arabic numerals). If a sentence begins with a number, it should be spelled out or the sentence rewritten. The exception is a numeral that identifies a calendar year. Use figures in tables.
Percentages: Use figures and the word percent.
Million, billion: Use figures and abbreviations mln for million and bln for billion.
Use $ before the figure, e.g. $10,000. Don’t use other abbreviations like USD. You can, though, use accepted abbreviations when it comes to other currencies, e.g. HK$10,000.
Time and dates
Month, day: Use numerals for days without st, nd, rd or th and abbreviate the months August through February when used with a date: “Feb. 12 was particularly cold.” Do not abbreviate the months March through July: “March 12 was rainy.” Always spell out months with no dates: “October is her favorite month.” Do not separate months and years with a comma: “He left for Bhutan in October 1937.” Set off years with commas when there is a specific date: “The mortgage was paid off April 1, 1998, and they threw a party that night.”
Time: Use lowercase a.m. and p.m., with periods. Always use figures, with a space between the time and the a.m. or p.m.: “By 6:30 a.m. she was long gone.” If it’s an exact hour, no “:00″ is required. If a time range is entirely in the morning or evening, use a.m. or p.m. only once: “6:30-10 p.m.” If it goes from the morning into the evening (or vice versa), you need both: “10 a.m.-2 p.m.”
Hyphen: Hyphenate compound adjectives only if required for clarity: “fastest-growing company”; “high-level discussion.” Don’t use hyphens with commonly understood terms, adverbs that end in ly and between figures and units of measure: “greatly exaggerated claims”; “2 percent rule.” Do not use a hyphen with a compound modifier after the noun: “The driver was well paid.”
Dash: Dashes set off a series within a phrase: “Of the many breakfast options — omelets, waffles, pastries — he only wanted coffee”; indicate a break in thought: “Felipe’s is a popular eatery — in Harvard Square”; or attribute a quotation to an author: “‘You must do the thing you think you cannot do.’ — Eleanor Roosevelt.” When using text editors that don’t support dashes, use two hyphens for each dash.
Comma: In lists of three or more items, do not use a comma before the conjunction: “The recipe called for flour, butter and foie gras.” Exceptions are made if the elements in the series are complex phrases or if the series includes an element with a conjunction: “He doesn’t eat anything but pizza, Twizzlers, and macaroni and cheese.” Use a comma to set off a person’s town of residence, age and other such information: “Tom Menino, Boston, was a popular speaker”; “Jean Dupont, 32, was released yesterday.”
Period: Use only one space after the end of a sentence. Period.
Colon: Capitalize the first word after a colon only if it’s followed by a complete sentence. Colons go outside quotes unless they’re part of the quoted material.
Apostrophe: An apostrophe indicates possession. Add an ‘s to all single nouns and names, even if they already end in an s: “My boss’s vacation begins tomorrow.” For singular proper names ending in s, use only an apostrophe: “Kansas’ crisis.” For plurals of a single letter, add an apostrophe and an s: “Mind your p’s and q’s,” “the Oakland A’s.” Do not use apostrophes for decades or acronyms: the 1990s, CDs.
Quotation marks: Periods and commas go inside quote marks: “‘Reginald, your hairstyle makes me nervous,’ she said.”
Parentheses: Avoid parentheses when possible, and instead rewrite text or use dashes or commas to set off the information.