BlogChain Style Guide

Each article written for CT should respect certain standards.

Contributors are asked to :

  1. spellcheck words, use proper grammar and punctuation
  2. avoid redundant words and phrases
  3. make sure all companies’ names and job titles are correct
  4. make sure the unique content of your text is minimum 80% (you could use antiplagiarism tools as,, for example).

Write headlines, quotations, capitalization etc. according to the following rules:


Use BlogChain, not Blogchain or any other version.

Headlines / Titles:

Headlines are capitalized using “headline style,” in which all major words are capitalized. As a rule, the articles “The” or “A” are omitted, unless their omission obscures the meaning of a headline.

Generally title takes 255 symbols at most.


The words Bitcoin, Blockchain are capitalized, as the words Internet and Web. Other Web-related terms have a variety of treatments: website, Web page, Web 2.0.

Individuals: Capitalize a person’s title only if it precedes his or her name and isn’t modified: “Chief Executive Officer Leon Redbone”; “Leon Redbone, chief executive officer of Swizzle Stick, Inc.”

Everything else: When in doubt, use sentence-style capitalization. This applies to website buttons, press releases etc.

Email: One word, no hyphen. Related words are generally hyphenated: e-reader, e-commerce.


One through nine are spelled out, 10 and above are figures (Arabic numerals). If a sentence begins with a number, it should be spelled out or the sentence rewritten. The exception is a numeral that identifies a calendar year. Use figures in tables.

Percentages: Use figures and the word percent.

Million, billion: Use figures and abbreviations mln for million and bln for billion.


Use $ before the figure, e.g. $10,000. Don’t use other abbreviations like USD. You can, though, use accepted abbreviations when it comes to other currencies, e.g. HK$10,000.

Time and dates

Month, day: Use numerals for days without st, nd, rd or th and abbreviate the months August through February when used with a date: “Feb. 12 was particularly cold.” Do not abbreviate the months March through July: “March 12 was rainy.” Always spell out months with no dates: “October is her favorite month.” Do not separate months and years with a comma: “He left for Bhutan in October 1937.” Set off years with commas when there is a specific date: “The mortgage was paid off April 1, 1998, and they threw a party that night.”

Time: Use lowercase a.m. and p.m., with periods. Always use figures, with a space between the time and the a.m. or p.m.: “By 6:30 a.m. she was long gone.” If it’s an exact hour, no “:00″ is required. If a time range is entirely in the morning or evening, use a.m. or p.m. only once: “6:30-10 p.m.” If it goes from the morning into the evening (or vice versa), you need both: “10 a.m.-2 p.m.”


Hyphen: Hyphenate compound adjectives only if required for clarity: “fastest-growing company”; “high-level discussion.” Don’t use hyphens with commonly understood terms, adverbs that end in ly and between figures and units of measure: “greatly exaggerated claims”; “2 percent rule.” Do not use a hyphen with a compound modifier after the noun: “The driver was well paid.”

Dash: Dashes set off a series within a phrase: “Of the many breakfast options — omelets, waffles, pastries — he only wanted coffee”; indicate a break in thought: “Felipe’s is a popular eatery — in Harvard Square”; or attribute a quotation to an author: “‘You must do the thing you think you cannot do.’ — Eleanor Roosevelt.” When using text editors that don’t support dashes, use two hyphens for each dash.

Comma: In lists of three or more items, do not use a comma before the conjunction: “The recipe called for flour, butter and foie gras.” Exceptions are made if the elements in the series are complex phrases or if the series includes an element with a conjunction: “He doesn’t eat anything but pizza, Twizzlers, and macaroni and cheese.” Use a comma to set off a person’s town of residence, age and other such information: “Tom Menino, Boston, was a popular speaker”; “Jean Dupont, 32, was released yesterday.”

Period: Use only one space after the end of a sentence. Period.

Colon: Capitalize the first word after a colon only if it’s followed by a complete sentence. Colons go outside quotes unless they’re part of the quoted material.

Apostrophe: An apostrophe indicates possession. Add an ‘s to all single nouns and names, even if they already end in an s: “My boss’s vacation begins tomorrow.” For singular proper names ending in s, use only an apostrophe: “Kansas’ crisis.” For plurals of a single letter, add an apostrophe and an s: “Mind your p’s and q’s,” “the Oakland A’s.” Do not use apostrophes for decades or acronyms: the 1990s, CDs.

Quotation marks: Periods and commas go inside quote marks: “‘Reginald, your hairstyle makes me nervous,’ she said.”

Parentheses: Avoid parentheses when possible, and instead rewrite text or use dashes or commas to set off the information.