In a traditional video game, the lines between the creators and the players are clear. The gaming company creates the platform and the game, and it allows players to use these assets in a centralized system on the company’s terms. Blockchain gaming turns this idea on its head, decentralizing all of the game’s assets and sharing ownership with the players themselves. 

“In blockchain gaming, or Web3 gaming, the game creators are not 100% owners of the game,” said Tomer Warschauer Nuni, chief marketing officer at Kryptomon, a nonfungible token (NFT) play-and-earn blockchain game. “You decentralize the assets. The land is owned by the community. The characters are owned by the community. The items are owned by the community. The games become community-driven games.” 

Nuni, who started as an angel investor for Kryptomon, has more than a decade of experience as a serial entrepreneur, investor and marketer. He started his first online business, selling heavy metal CDs and merchandise, when he was 14 years old. Nuni specialized in cybersecurity in the Israel Defense Forces and founded a digital performance marketing company before becoming Kryptomon’s CMO. 

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Kryptomon, which launched the first stage of its gaming metaverse this year, is the first project to create a living NFT on the blockchain. In Kryptomon, described as “Pokémon meets Tamagotchi and CryptoKitties,” players breed, nurture, train and battle their Kryptomons—digital creatures composed of 38 different parameters. Each Kryptomon has a unique genetic code that determines its physical characteristics, personality traits and abilities. By accomplishing goals like breeding new creatures or completing quests, players can earn money in the form of KMON tokens. 

Earlier this year, Kryptomon closed a $10 million Series A round led by NFX and created three NFT sales—two with Binance NFT and one with—that sold out within seconds. Nuni is quick to credit the game’s success to its highly active and dedicated community.  

“Our community is super involved with everything that happens in the project,” said Nuni. “We’re all very transparent with the community, and we’re all an active part of it. Everybody wants this project to succeed. There’s the financial motivation, of course; they want their tokens to be worth as much as possible. Also, they’re super excited about the project, and they feel part of it, because they actually own parts of it. It’s not only ours, it’s also theirs. Almost every decision that we make is made partly with the community.” 

Kryptomon’s focus on decentralization and community involvement doesn’t stop with the game. 

Launching a company and building a team during Covid has highlighted the importance of a decentralized workforce, said Nuni. Kryptomon has employees all over the world, many of whom were hired directly from its online community. 

“This project has taught me more in two years than in the rest of my career,” said Nuni. “Today, who cares which country you’re from? What’s important for me today, is your personal and professional skills. Most of our workers have been recruited from the community: our social media manager, marketing communications manager, head of growth, chief product officer, 40 mods who are managing 18 communities in 18 languages. Without a doubt, the best thing about Kryptomon is its team and its community.”

This article was published through Cointelegraph Innovation Circle, a vetted organization of senior executives and experts in the blockchain technology industry who are building the future through the power of connections, collaboration and thought leadership. Opinions expressed do not necessarily reflect those of Cointelegraph.

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