Bitcoin startup Airbitz announced Monday that it had launched a new directory of business that accept Bitcoin.


In a statement posted on the company’s blog, CEO Paul Puey wrote, “Utilizing a powerful and carefully crafted search interface, the Airbitz Directory allows users to search for businesses by name, category, or description within their desired city, state/province, or country". Currently it is available in Texas, California, New York, and Hawaii.


Thus far, the directory features some 600-plus listings. We spoke with Puey on Tuesday to get his thoughts on this step for his company.


Cointelegraph: What kind of impact do you expect your directory’s launch to have?


Puey: One of the things that I would like to say is that we aim to change the Bitcoin market by finally delivering easy-to-use products with great functionality. Our business directory is the first sample of what caliber products we aim to achieve. Finding merchants for people to spend Bitcoin has been a challenge up until now. We're convinced that easing this pain point will help spur Bitcoin adoption and support those merchants and our economy.