Popular male grooming product manufacturer Axe is set to launch a limited run of Dogecoin-themed body spray dubbed “Dogecan.”
Axe’s Dogecans will be given out for free, with consumers encouraged to register on the firm’s website for a chance to receive a can. However, the marketing campaign appears to be unavailable to Dogecoin (DOGE) fanatics outside of the United States.
vibes for tm #dogecan 07.20.21 pic.twitter.com/KjgKn4K6Wx— AXE (@AXE) July 19, 2021
The company has already sent out early samples to popular Dogecoin personalities, including Dogecoin co-founder Billy Markus, popular Twitter account Dogecoin Rise, and musician and DOGE proponent Lil Mook.
We’re Going To The Moon!!!!@AXE #DogeCan— Dogecoin Rise (@DogecoinRise) July 19, 2021
Thanks For The Gift @AXE #DogecoinRise pic.twitter.com/a3aIyWe31w
The marketing campaign was first teased back in April around Doge Day, with Axe asserting that it would produce a “crypto scented” body spray should DOGE surpass $1.
Despite DOGE never hitting the $1 mark, the firm has gone ahead with producing the body spray, describing the product as having a “dank musk.” The deodorant’s packing includes a card that reads:
“We’re going to the moon, in this can you’ll find the crypto-confidence you need to get there.”
Since DOGE’s all time high of $0.73 on May 8, the price of Elon Musk’s purported favorite cryptocurrency has declined by 76.1% to sit at $0.17 on Tuesday, according to data from CoinGecko.
Despite DOGE’s downward trend toward the end of the second quarter, Cointelegraph recently reported that daily DOGE volume increased nearly 13 times during Q2 to tag roughly almost $1 billion on average.
Related: DOGE attack: Co-founder slams crypto as ‘right-wing hyper-capitalist tech’
Axe is not the only mainstream firm to have promoted the cult-favorite meme coin, joining the likes of Slim Jims, Snickers and Milkyway, all of which openly celebrated Doge Day on April 20.