Take a company that manufactures and distributes Web Kiosks add cryptocurrency. Mix it for a while. Profit.
Delta Finland Oy in Helsinki have worked to fill their country with web kiosks since the year 2001. The firm is a nice example of family business, co-founded by Timo and Mika Reinikainem – father and son accordingly.
However, nothing lasts forever and the company decided that they should follow the trend. The kiosks are being reworked to allow Bitcoin purchases through hotbutler.com, which is partly funded by an anonymous investor from USA.
Functionality and prospects
These kiosks originally served as a window into the net, a public computer with small functionality. However, seeing the success of Robocoin with their million revenues every month made Mika think of expanding into the world of crypto.
The four kiosks that are running the beta of software from hotbutler.com are the pilot version of what’s to come. In case of success, 10 more machines will be armed with Bitcoin trading feature. If that will prove profitable in the next half years, then the firm will prioritize embracing other cryptocurrencies – not only Bitcoin.
Defending the business, defending the Coin
The initial goal though was to upgrade 16 kiosks in the international airport of Helsinki, but thing did not go according to plan. The airport’s management refused their offer, because of any clear idea how to work with digital coins or governmental regulation.
Mika says that the hardest thing about this business is people’s illiteracy regarding digital currencies. As soon as he announced their involvement with Bitcoin, all the negativity in press poured onto them:
“It is funny how I have to defend bitcoin itself, instead of defending our business. [...] if you get involved with bitcoin you automatically become a spokesman for bitcoin whether you like it or not.”
The recent troubles that were going after cryptocommunity don’t help either, but Mika is optimistic, he says that these remind him of the early internet’s “growing pains” back in ‘90s and look where it is now.