Fast-food giant McDonald's China released a set of 188 nonfungible tokens (NFT) on Oct. 8 to celebrate its 31st anniversary in the Chinese market. Branded as "Big Mac Rubik's Cube," the NFTs will be distributed among employees and consumers as a part of the giveaway.
The Big Mac Rubik's Cube NFTs are designed based on the three-dimensional structure of McDonald's China’s new office headquarters, which was inaugurated along with the launch of the NFTs.
The NFTs are built on the Conflux public blockchain and are created in partnership with Cocafe, a digital asset creation agency, ensuring that “each work is unique, indivisible and can not be tampered with.”
It is also important to note that a majority stake of McDonald’s China is owned by CITIC Group, a state-owned investment company of the People's Republic of China.
McDonald's China did not immediately respond to Cointelegraph's request for comment.
McDonald’s China’s move to introduce NFTs in the market seemingly goes against the authority's intent to ban all crypto operations completely. More recently, the ban forced Bitmain, a crypto mining equipment manufacturer, to stop shipping Antminer mining rigs into China.
Huobi, a crypto exchange from China, stopped new customer registrations after the China ban and will close down all business by the end of the year. Despite China's resistance, the global crypto ecosystem continues to witness consistent growth. A Cointelegraph report shows that Bitcoin (BTC) mining difficulty has fully recovered after Chinese miners migrated to safer jurisdictions.