BitPay has just announced a partnership with Toshiba to integrate Bitcoin acceptance into VisualTouch Software.

VisualTouch is a point of sale solution for business management in retail stores, hotels, food service etc. It operates on standard computers and components, so business owners won’t have to purchase new equipment to adopt the new digital currency.

BitPay is the leader of payment services solutions for Bitcoin and has already got more than 30,000 clients who have decided to accept Bitcoin payments all over the world.

The new partnership will increase the number of places that accept digital currency and increase its recognition through brick-and-mortar stores. It is both a good opportunity to promote Bitcoin and to help retail businesses to attract more customers from Bitcoin society.

“We are truly excited to announce our partnership with BitPay in order to bring enhanced capabilities to our current customers and entice new business through our combined leadership in this field,” said Marius Kimel, President of Visual Information Products, the developers of Toshiba VisualTouch.

“The ability for customers to use Bitcoin at businesses with VisualTouch POS systems provides merchants an extremely loyal customer base who will go out of their way to support companies that accept bitcoin,” commented Tony Gallippi, CEO of BitPay.

The partnership was announced at the National Restaurant Association’s 2014 show that takes place in Chicago, US.