In another move that adds to the increasing adoption of cryptocurrency, Alluva announced its partnership with leading financial company, Refinitiv.  Alluva is a blockchain-based product that tracks and generates sentiment data from millions of users and crypto assets. It rewards individual users and provides institutional, startup, cryptocurrency, and retail investors actionable research and data. Launched by fintech startup and global leader in startup and investment insights and analysis, Oddup, and driven by Oddup CEO and Co-founder, James Giancotti, Alluva will be made available to Refinitiv users in Q2 of 2019.

Meeting The Growing Need For Cryptocurrency Insights

The debate about cryptocurrencies is currently stronger than ever before. While numerous individual and institutional investors have voiced their dissatisfaction with its volatility and potential of scams and hacks, others have stressed on the growing role digital assets will play in the financial sector, and as a boost to startup growth. Influential entrepreneurs and market experts such as Elon Musk, Thomas Lee, John McAfee, and Jim Cramer among others have been vocal about the potential rise of cryptocurrencies, especially Bitcoin. Their support, among that of other advocates, points to the long-term viability of digital currencies.

This trend has not gone unnoticed by market leaders, especially in the financial space, who have begun to explore the potential of cryptocurrencies. While leading tokens have continued to witness increased interest, the broader spectrum of altcoins is garnering increasing attention too. One of the primary reasons for this is that blockchain technology and startups and founders exploring this segment are reliant on digital currencies and tokens as part of their fundraising and adoption process.

Speaking on the topic, Leon Saunders Calvert, Head of Capital Markets and Advisory at Refinitiv, said,

“It is an exciting time for corporate capital raising as non-traditional forms of security issuance come to market, specifically those which service the underrepresented SME space, which includes Initial Coin Offerings (ICOs) and Security Token Offerings (STOs).”

Problems In Cryptocurrency Analysis And Insights

However, the growing interest has not translated into improved insights and analysis to the desired extent. Large companies like Refinitiv continue to face problems prevalent in cryptocurrency analysis in general, including biased predictions, ratings, and reviews that are depending on subjective opinions of influencers instead of a comprehensive and quantitative outlook, with the lack of accurate data and data that is verified and the lack of visibility as only leading cryptocurrencies continue to receive attention while others, however innovative, remain ignored by the public at large.

Alluva leverages the biggest strength of the cryptocurrency community to solve these problems – the community itself. Built on a blockchain, Alluva provides a platform for millions of crypto users to offer their insights on the thousands of crypto-assets existing in the market. By tracking this sentiment data and combining it with a proprietary algorithm that relies on weighted averages, it provides a comprehensive and sophisticated resource that would help investors pinpoint potential for high return investments. Supported by Oddup’s experience and expertise in ratings and analysis, Alluva will offer companies the cryptocurrency insights that overcome existing problems.

Alluva Integrated Into Eikon

The partnership between Alluva and Refinitiv is the second such one, with the first being for the development of the Eikon app that offers users startup, region, sector, and investment insights from Oddup. Alluva will be integrated into the Eikon app to extend this portfolio and include comprehensive insights and analyses on cryptocurrencies, ICOs, and STOs.

On the partnership, Leon Saunders Calvert added,

“We are delighted to partner with Oddup, with whom we have a long standing partnership associated to rating startups in Asia, in order to provide more data transparency around issuance that utilises digital ledger technologies and ratings for cryptocurrencies.”

James Giancotti, Co-founder and CEO at Oddup and Lead at Alluva, said,

“Today, crypto-assets, digital ledger technologies, blockchain, and virtual currencies have made themselves integral to the investment sector. What is lacking is clarity and transparency, fair and unbiased evaluations of cryptocurrencies and ICOs, and emphasis on the right blockchain projects amongst the options becoming visible. Alluva’s insights will solve these problems, improve mass adoption of cryptocurrency, and enable blockchain technology growth.”

For more information, visit Alluva’s Medium account here, or join their Telegram Group here.