Ariva Digital, a next-generation tourism and travel blockchain protocol, has announced a partnership with the World Tourism Forum Institute (WTFI) and the Global Tourism Forum (GTF). This is a significant development that will place Ariva at the forefront of the tourism industry.

Ariva reveals key partnership

Ariva will be leveraging its collaboration with the WTFI and the GTF to position itself as a leading blockchain service provider in the global tourism sector. The WTFI will also serve as a bridge between Ariva and the global tourism industry. In addition, the organization plans to fund the Ariva ecosystem with $50 million in two years.

Ariva expects the partnership to help its native token, ARV, become a globally accepted cryptocurrency and also foster blockchain use in tourism communities. 

The three organizations will work together on several projects and initiatives. Ariva and the WTFI will host the first forum for crypto professionals: the Global Tourism Forum Leaders Summit — Blockchain for Travel event in March 2022 in Dubai. Event details will be announced in the coming weeks. 

A major milestone for Ariva 

Ariva’s partnership with the WTFI and the GTF is instrumental for the blockchain project: Since its launch in the second half of 2021, the project has focused on crypto adoption in the tourism sector. 

Ariva is also developing an inclusive ecosystem to cater to the needs of the travel and tourism industries. Its ecosystem is split into key areas: Ariva.Club, Ariva.Finance and Ariva.World. 

Ariva also recently launched Ariva Wonderland, a metaverse project that aims to introduce tourists into a world with limitless travel experiences. Land sales in the metaverse are scheduled to begin in early February via an auction system. 

About Ariva

Ariva is a blockchain ecosystem dedicated to building innovative products for the tourism and travel industries. Its ecosystem is fueled by ARV, a BEP-20 protocol token that serves as a payment and utility token within the Ariva ecosystem. Learn more about Ariva by visiting its website.

About the WTFI

The WTFI is a London-based institution at the forefront of fostering new solutions and ideas for the tourism industry. As the leading international tourism development and investment brand, the WTFI is committed to promoting developing countries in tourism development, economic growth, foreign direct investment through tourism investments and human resource development in the industry. Learn more about WTFI by visiting its website.


The GTF is an international collaboration platform focused on addressing challenges for the travel industry. Combining the joint efforts of government agencies, industry stakeholders and academia, the GTF strives to achieve sustainable development models for emerging travel markets and devise strategies to ensure tourism growth.