Tenacious efforts with a $20-million investment in campaigns and rewards.

Seychelles, Nov. 26, 2022 — Leading global cryptocurrency exchange Bitget has announced a series of marketing campaigns with Lionel Messi, the Argentine football legend, with the launch of a brand film to celebrate the 2022 World Cup. With this $20-million investment in campaigns and rewards, Bitget aims to benefit users with attractive rewards, help enhance market sentiment, and reignite confidence in the crypto industry.

Bitget announced its partnership with Lionel Messi, with the first announcement campaign “A Perfect 10” in late October, receiving an overwhelming response from the general public, Bitget community and partners. The exchange will launch the next marketing campaign titled, “Make It Count” during the 2022 World Cup, with a new brand video and a series of exciting marketing plans.

To further engage our users with the football craze, Bitget has arranged multiple giveaways and exclusive rewards with social contests and World Cup-themed activities, including up to 1 million BGB and a jersey signed by Lionel Messi himself. Bitget is also hosting its biannual derivatives tournament, KCGI, themed around football and the World Cup, with a prize pool of up to 100 Bitcoin (BTC) and popular fan tokens. This is all part of Bitget’s efforts to help reassure investors and benefit Bitget users with different initiatives as enthusiasm toward the World Cup helps facilitate the connection between the crypto universe and the sports world.

Messi, the five-time World Cup participant and seven-time Ballon d’Or recipient, expressed:

“I would like to thank Bitget in making me a part of the crypto trading social world with such an exciting campaign. I like Bitget’s brand film ‘Make It Count’ concept of leading the vision and charting a new path within the industry. It’s important that everyone invests responsibly with protection, and it’s reassuring to see Bitget taking this seriously with a series of protection initiatives.”

Gracy Chen, managing director of Bitget, commented:

“Bitget is invested in the future of crypto and Web3. The bear market does not deter our goal of becoming a top three crypto exchange within three to five years. Due to some collapses of a few crypto giants this year, consumers’ trust has fallen to a low point, and that is the reason why we are ramping up the efforts on both product and marketing to show our dedication to building the best social trading experiences for our users.”

Gracy added:

“Partnering with the GOAT inspires us to strive for the best performance, and the World Cup period is the best time to remind ourselves about the importance of building and training for the moment to shine. We would like to celebrate the football spirit in the world of crypto and are prepared to continue investing in the ecosystem even when times are tough.”

Earlier this month, Bitget implemented a few initiatives to strengthen trust and show credibility to consumers, including launching a $5-million Builders’ Fund and raising its Protection Fund size to $300 million. The exchange has also announced expanding its global strategy with a registered entity in Seychelles, as well as adjusting its hiring plan to a team of 1,200 by Q1 2023.

About Bitget

Bitget, established in 2018, is a top five leading cryptocurrency exchange with innovative products and social trading services as its key features, currently serving over 8 million users in more than 100 countries around the world.

The exchange is committed to providing one-stop and secure trading solutions to users and aims to increase crypto adoption by collaborations with creditable partners, including Argentine legendary footballer Lionel Messi, Italian leading football team Juventus, PGL Major’s official esports crypto partner, and the leading esports organization Team Spirit.

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