The partnership signals the meeting of sports and crypto, a promise of lasting efforts to benefit two worlds.

Oct. 21, 2022 — Leading global cryptocurrency exchange Bitget announces that it has entered into a partnership with Lionel Andrés Messi​​, the iconic Argentinian footballer and winner of a record-breaking seven Ballon d’Or Awards. The announcement kicks off the engagement between Bitget and Messi, with a film production a month before the FIFA Football World Cup tournament.

Messi is one of the most popular and widely recognized sports stars and a recipient of six European Golden Shoes. In November, Messi will be joining the Argentinian national team as its captain for his fifth World Cup, hosted by Qatar this year.

Bitget, established in 2018, is a leading cryptocurrency exchange with innovative products and social trading services as its key features. Its flagship product of social trading, One-Click Copy Trade, has amassed over 55,000 professional traders, with around 1.1 million followers, reflecting Bitget’s long-term efforts and achievements in crypto social trading.

Through this partnership, Bitget will give Messi fans a unique opportunity to explore Web3 and the potential of trading crypto on the exchange. There is also a shared understanding that the partnership will allow both parties to commit to more impactful efforts, extending beyond cryptocurrency and football.

Gracy Chen, managing director of Bitget, says, “We try to reflect the diversity and richness of our platform community in the partnerships we choose. We open up Web3 to sports fans; they open the field to crypto traders. And to top it all off, we pool our resources to help those who need it. I can’t imagine it any other way.”

Over the last year, Bitget has partnered with teams and businesses that exemplify the highest levels of their respective industries. From Italy’s most established football club, Juventus, and Turkish powerhouse Galatasaray FC, to esports titan Team Spirit and purveyors of premium international esports tournaments and events PGL, Bitget is committed to giving its ecosystem a network of world-class affiliates.

Of their partnership with Messi, Chen remarks, “As the Football World Cup approaches, Messi is to lead Argentina to new glory. We are honored to be partnered with him, especially at this moment in his career, and we are thrilled to have such a force of nature collaborate with us. We look forward to getting to know Messi — the man, the myth, the GOAT — but also the philanthropist, the activist, the humanist. We can’t wait to hit the ground running and work with him to make a real, lasting impact for the future.”

“I wanted to thank Bitget for their enthusiasm in making me participate in the world of crypto. I trust that both parties can activate meaningful initiatives as well as in offering Web3 to the sports fans,” said Messi.

About Bitget

Bitget, established in 2018, is the world’s top five leading cryptocurrency exchanges, with innovative products and social trading services as its key features, currently serving over 8 million users in more than 100 countries around the world.

The exchange is committed to providing one-stop and secure trading solutions to users and aims to increase crypto adoption through collaborations with creditable partners, including Argentinian legendary footballer Lionel Messi, Italian leading football team Juventus, PGL Major’s official esports crypto partner and the leading esports organization Team Spirit.

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