Digital asset investment app Bit.Store has received investment from the Blockchain Infrastructure Alliance’s (BIA) first $50-million ecosystem fund, which was raised from members of the crypto industry leaders that include Alchemy Pay, Algorand, Avalanche, Near and Polygon. Bit.Store is celebrating the new investment, recent Huobi Global initial exchange offering and ACY Finance initial decentralized exchange offering of its STORE token by offering a token airdrop. The airdrop will be available to community followers of BIA’s founding members, Alchemy Pay and Near Protocol.

With its beginner-friendly app, Bit.Store has so far found great success in the short time since its launch in 2020. Bit.Store has over 500,000 active users across Europe and Southeast Asia and is expanding into markets worldwide. The Blockchain Infrastructure Alliance is committed to supporting ideas, projects and initiatives that promote global adoption of cryptocurrency, and Bit.Store is just one project of many that fits BIA’s investment strategy.

With its simple and intuitive design, Bit.Store has positioned itself as a beginner-friendly investment platform that allows ordinary people to access crypto conveniently and securely. The simplicity of design and functionality overcomes the barrier to entry for many, but the app also outshines the competition by inventively leveraging social elements and exploring a new “SocialFi” model. 

The social finance element is evidenced by the variety of features that include forums, think tanks and trading strategies shared by expert traders. This allows beginners to benefit from the experience of veterans and also enables experts to monetize their contributions to the platform. The app also has multiple groups and forums for trading discussions as well as up-to-date news and educational items. 

Alchemy Pay and Near Protocol will be announcing the conditions of the airdrop on their pages, which will see STORE tokens awarded to their community members. The STORE token will be used for staking or yield farming on the app and to access a variety of benefits to the ecosystem, including fee discounts and access to certain trading experts and strategies.