Defina Finance, an online blockchain game that utilizes decentralized finance (DeFi) and nonfungible tokens (NFTs) for players to monetize through playing and training, has raised funding from Huobi Ventures, the investment arm of Huobi, one of the world’s leading crypto exchanges. 

“We think that, going forward, blockchain technology has the potential to revolutionize gaming business models and will play a core role in the next generation of games,” said Unica Yin, director of strategic investments at Huobi Ventures.

Defina’s vision is to bring blockchain to millions of players, allowing them to explore a new form of gaming through blockchain technology, Defina spokesperson Charles Chang said.

Defina’s open beta game was released on Nov. 29.

The Defina team is also in the process of preparing cross-chain expansion as its long-term growth strategy. In order to carry out this strategy, the team works to establish the bottom layer and database planning at an early stage before the game launch. After successfully building the fundamentals of cross-chain expansion, the team will allow users to explore the Heco ecosystem to enable players from Heco Chain and other ecosystems to join the Defina space.

Defina is one of the latest crypto projects that’s attracting investors’ attention in the blockchain-based online gaming space known as GameFi. Considered one of the hottest new trends in the crypto industry, GameFi operates on a play-to-earn (P2E) model, which is fundamentally different from the traditional pay-to-win (P2W) model. 

The new GameFi model has provided financial incentives to players who could earn a decent income by playing the games, particularly when COVID-19 hits the job market and economy.