The second drop from the Urbanball NFT collection is on Friday, June 24, at 11 am UTC.

After selling out its first drop on Binance NFT, Urbanball is holding a second drop featuring Belgium-edition street football nonfungible tokens (NFTs). The NFTs will distribute through randomized mystery box packs and feature real-life street football tournament winners from Brussels and Antwerp. Ten thousand NFTs will mint; each mystery box costs $25 — a 50% reduction from the first drop.

Each mystery box contains either a character or skill card NFT. Both are required to play the Urbanball play-to-earn (P2E) street football game scheduled for release later this year.

  • Character cards feature real-life street football players who won Urbanball one-on-one fightball tournaments in their home countries. These tournaments are hosted by two-time World Freestyle Football champion and social media sports icon Sean Garnier, whose character is also included in the drop as the top draw.
  • Skill cards have different football techniques used to enhance characters’ performance in-game.

The game has a variety of player-versus-player and player-versus-environment competition modes, with rewards redeemable for real experiences. This is led by Garnier, who has 19 million social media followers and more than 2 billion video views. Garnier has teamed with fan-engagement platform Ex Sports to give athletes increased exposure and new potential revenue with NFTs.

Outside of the game, NFTs are digital collectibles with utility that can help grow and develop athletes’ careers through a unique revenue model that sees the majority of each primary sale go to them. Rare NFT holders also receive exclusive rewards, such as meet-and-greets with athletes.

Urbanball NFT

In the first drop, the Garnier Flame Edition NFT holder was rewarded with an all-expenses-paid trip with Garnier to Qatar to meet superstar football player Neymar da Silva Santos Júnior and watch the Redbull Neymar Jr. tournament.

NFT drops are planned monthly until an initial game offering (IGO) in December, and each drop features new street football athletes from different countries. The finals will occur at prime locations in Dubai, such as the Dubai Mall and Burj Khalifa, in partnership with Emaar Entertainment.

The Binance NFT-Ex Sports collaboration developed because both recognize the potential to nurture up-and-coming talent while supporting the growth of niche sports. Ex Sports aggregates sports IPs and fosters an ecosystem with real beneficial utility for underdog athletes.

About Urbanball

Urbanball is a comprehensive street-football ecosystem comprising a P2E game, NFT collectibles, one-on-one fightball tournaments, micro-events, e-commerce and talent management. More than 10 athletes have signed to the brand, including former and current world Panna and Freestyle football champions with more than 30 million social media followers combined.

About Binance NFT

Binance NFT, the official NFT marketplace of Binance, offers an open market for artists, creators, crypto enthusiasts, NFT collectors and creative fans worldwide with the best liquidity and minimal fees. It touts three product lines: premium events, mystery boxes and a marketplace. 

Binance NFT is building the first and largest GameFi NFT-trading platform for gaming projects via IGOs with core in-game assets from top gaming projects.

For more information, nft.binance.com.

For creator and artist collaboration, contact nft@binance.com. 

About Ex Sports

EX Sports is a fan-engagement platform with an NFT marketplace, live-streaming, gaming and e-commerce. A core mission is promoting athletes in niche sports — e.g., Muay Thai, jiu-jitsu, powerlifting and street football — with huge fan bases but are sometimes overlooked compared to premiership players, NFL pros and NBA athletes currently benefiting from the NFT and digital collectibles market.

Ex Sports is fighting for the underdogs.

For more information, contact marketing@ex-sports.io.

Urbanball NFT