Fayre is the first of its kind — a nonfungible token (NFT) marketplace that offers a platform where brands, fans, and creators can come together for engagement, airdrops and other interactions. The London-based startup recently raised $3.8 million in private funding ahead of its public token sale and platform launch.
The Fayre NFT marketplace provides a space where brands can innovate and explore new methods of brand engagement, leveraging the flexibility of NFTs as a new source of value and revenue, explained Luis Carranza, the founder and CEO of the unique platform.
Carranza also said Fayre would shortly officially announce the launch of its highly-awaited public sale, which comes ahead of its complete NFT marketplace and staking program launch.
Recently, Fayre and Spain's La Liga football club RCD Espanyol announced an exclusive NFT multi-season partnership to help the 120-year-old Catalan club based in Barcelona become a leader in bringing fans into Web3 through in-stadium activations using NFTs.
"This is the first of dozens of partnerships and collaboration agreements we have in the pipeline already with MOUs already signed and that we will be announcing as soon as we seal the deals," said Carranza. Fayre has also recently announced a new long-term partnership with the International Professional Pool Association (IPA) to provide NFTs and Web3 activations that can bring a new level of excitement to the sport.
Lowest fees in the NFT market
Carranza said the Fayre marketplace offers the lowest fees in the market: 1.5% for non-members while members will have the option of reducing their transaction fees down to zero by holding a FayreCard NFT or by staking FAYRE tokens.
Fayre will also offer several benefits, including early access to new features, partner promotions and more to the holders of the FayreCard NFT and its FAYRE token.
"The next 10 million NFT collectors will require more affordable NFTs with more utility," said Carranza. "That's why our main focus is helping brands worldwide to engage with a new generation of fans."
Carranza's Fayre startup is an Outlier Ventures Basecamp Accelerator member. Fayre aims to be a top-five NFT community player alongside other leading Web3 companies. It has received VC funding from Outlier Ventures, Protocol Labs, Titans Ventures, China Polka, BMW Capital & Dutch Crypto Investors.
The Fayre founder is a marketing and innovation strategist with vast experience. He's been in crypto since 2013. Carranza staged over 36 crypto and fintech events in 12 cities worldwide from 2014 to 2019. He got into NFTs in 2020 and, in early 2021, became fully immersed in Web3 as Boson Protocol's head of marketing.
Immediately after Boson, Carranza decided to launch Fayre, a platform where brands and celebrities can create and manage NFT fan drops as clubs or decentralized loyalty programs. The Fayre Brand Dashboard is different from all others in the space. It allows brands and IP owners to manage NFT communities similar to managing other social platforms.
Carranza and his team are also currently exploring NFT use cases for brands in the Metaverse and play-to-earn (P2E) gaming.
Meet other Fayre team members
Fernando Torres is Fayre's chief technology officer. He has over 16 years of experience as a software engineer and in marketing. Silvia Mogas recently joined Fayre as its head of marketing. She has over 12 years of experience, including Hilton.
From Costa Rica, software product manager Carlos Gutierrez also just joined Fayre. His background includes building products for major global brands such as Toyota, Panasonic and Colgate. Rob McCardle is a high-level product manager at Fayre. He has a vast trajectory spanning as far back as 2004 as a chief technology officer and in other roles where he drove innovation.
Ben Astin is a Fayre co-founder and leads the startups' business development efforts. With nearly 20 years of experience in venture capital roles and as a managing partner and shareholder of many successful startups. Michail Ballis is an operations and marketing manager at Fayre. He has a solid technical background and was also the chief marketing officer at London Block Exchange.
Fayre is an NFT community connecting brands and fans. Their upcoming NFT brand dashboard will allow brands to communicate and engage with their NFT holders. Managing NFT communities will be as easy as managing brand pages on social media. This membership club has minimal fees, including 0% on transactions and low marketplace fees for holders of the FayreCard NFT. Its mission is to increase brand engagement. Fayre is the seamless pathway to the next 10 million NFT owners, starting with brands and existing fans. Fayre will make it easier for brands to leverage NFTs as an engagement vehicle and fans to own NFTs.