With the rebranding, Gate.io will launch new mobile and mini apps and contests offering a $9 million total in prizes.

May 18, 2022 — Gate.io, one of the world’s earliest cryptocurrency exchanges and a leader among digital asset platforms, announced today the company would unveil a new brand identity for its platforms during its upcoming ninth-birthday celebration on May 27. 

In tandem with the complete design overhaul of Gate.io’s logo and branding, the company will launch the Gate.io Lite App and mini app for mobile phones. To celebrate its ninth birthday and rebranding, Gate.io will also roll out multiple contests for its users, with a total of $9 million in prizes to be awarded. 

Dr. Han, CEO and founder of Gate.io, said, “The rapid growth of cryptocurrencies has accelerated the development of mainstream crypto exchanges in terms of products, services, brand values and more. With our brand DNA of innovation and breakthroughs in mind, Gate.io was in need of a refresh and an invigorating change. We look forward to working with customers from all over the globe and building a sparkling-new Gate.io brand identity.”

A brand-new look for Gate.io 

Gate.io will reveal a revamped brand identity for its logo, slogan and color scheme — reflecting nine years of digital asset innovation since the company’s founding in 2013 and signaling that Gate.io has matured to offer a more inclusive, integrated and unique experience with a wealth of digital asset services for its 10 million-plus users. The rebranding also marks the beginning of a new chapter for Gate.io in the rapidly evolving and growing crypto economy, which frequently sees the platform reach the second-largest daily trading volume worldwide. 

Easier than ever to trade on Gate.io’s apps

Alongside its new brand identity, Gate.io will launch a notable update to its mobile app that will allow users to opt for a Lite App version on its flagship app, offering streamlined and simplified in-app transactions for crypto trading of more than 1,400 coins, tokens and other digital assets. The Lite App’s cleaner, more user-friendly interface makes it even easier for new and existing users to invest and trade quickly and efficiently, as they can access a suite of features for different crypto assets on the go.

Celebrate with Gate.io

To kick off Gate.io’s ninth-birthday festivities, users can take part in a series of exciting contests and promotions, with a total of $9 million in prizes to be awarded. To start, the Gold Bar campaign on Twitter gives participating Gate.io users the chance to win a prize pool worth $50,000 in tokens, and one lucky winner will win a 999-gram 24-karat gold bar. Gate.io will also host nonfungible token and trading contests for its users as part of the celebration.

About Gate.io

Established in 2013, Gate.io is one of the world’s earliest cryptocurrency exchanges and a leader among digital asset platforms. Gate.io offers services related to the trading of multiple leading digital assets, and it has grown to serve more than 10 million users worldwide. 

It has been consistently ranked as one of the top-10 cryptocurrency exchanges for liquidity and trading volume on CoinGecko and has been verified by the Blockchain Transparency Institute. Gate.io has also received a rating of 4.5 by Forbes Advisor, making it one of the Best Crypto Exchanges for 2021. Besides its main exchange, Gate.io also offers other services such as decentralized finance, research and analytics, venture capital investing, wallet services, labs and more.


Note that Gate.io may not provide its full scale of services in certain markets and jurisdictions, and Gate.io may restrict or prohibit the use of all or a portion of the services from restricted locations. For details on restricted locations, read the Gate.io Terms of Service Section II: Eligibility.