April 25, 2022 — The decentralized social media landscape is changing rapidly as Elon Musk closes in on his bid to buy Twitter. More and more people are looking for a change, as they are tired of five companies owning the world’s information.
These big tech incumbents dictate what content is consumed, whether anyone likes it or not. While several other blockchains clamor to provide a solution, Decentralized Social (DeSo) already has a growing ecosystem of 200-plus social media applications.
“To power a financial application, all you need to really store is a few account balances for each user. In contrast, to power a social application, you not only need to store every post, like, follow and much more, but you also need to index that data so that you can answer queries like ’Who is this person following?’ or ’What are this person’s recent posts?’ This is something that blockchains have historically been incapable of at scale,” said Nader Al-Naji, founder of DeSo.
DeSo is set to push its anticipated Hypersync upgrade that is orders of magnitude faster than traditional block synchronization.
What is Hypersync?
Hypersync is a fast and scalable way to download a blockchain. Traditional blockchains aren’t designed for decentralized social media apps because they’re too expensive.
Piotr Nojszewski, engineer of DeSo, said:
“Hypersync is a new approach to node synchronization, designed for infinite-state blockchains that are orders of magnitude faster than traditional block synchronization.”
For example, storing just a 200-character tweet on the Ethereum network costs $80 and from $0.25 to $1 on Solana, Avalanche and Polygon. In contrast, storing this on the DeSo blockchain costs a thousandth of a penny due to DeSo’s scaling advantages.
Hypersync makes it much faster to sync a node and easier to run one, increasing decentralization and improving scalability.
Other layer-1 (L1) blockchains are designed to scale storage-light — finite-state — applications such as decentralized finance protocols, where only a few bytes of storage are needed per account. However, social applications are storage-heavy and require an infinite state, generating data on every post, follow, like and more that needs to be stored forever. Infinite-state applications are needed for social media because storage must grow as users join the network and create more content.
DeSo is the only L1 blockchain designed to scale infinite-state applications to 1 billion users.
Since its inception, the decentralized social media blockchain has accumulated more than 100,000 node downloads and a total transaction volume of more than $1.4 billion and has managed to achieve this with an average cost of less than $0.000017 per post.
The code is 100% open source, and all the data is stored directly on the chain. Additionally, DeSo has onboarded more than 1.5 million accounts, with user acquisition expected to accelerate as more apps are created on the decentralized social blockchain.
While billionaires continue to fight over who controls people’s information, DeSo already has a Web3 version of Twitter called Diamond App and a Web3 LinkedIn called Entre. Diamond App offers native, on-chain features such as on-chain profiles, social nonfungible tokens, social tokens, social tipping via “Diamonds,” on-chain posts and much more.
DeSo is currently listed on Coinbase and has been featured in several media outlets such as CoinDesk, Bloomberg, The New York Times, TechCrunch, Decrypt, Forbes and Yahoo Finance.