Ludena Protocol, a social blockchain game company with a play-to-earn (P2E) platform, partnered with 15 blockchain companies and has been at the forefront in leading them to get a foothold in South Korea. These companies include Faraland, Min-Mins, Duelist King, Legend of Fantasy War, PlayDapp, Destiny’s Divide, The Six Dragons, The Sandbox, Grasshopper Farm, DinoX, CoinFantasy, GamyFi, Bunicorn and Monsta Infinity.
Ludena Protocol’s GameTalkTalk decentralized application, a full-blown social network with a play-to-earn feature, provided services for big names such as Nexon, NCSoft and others with user acquisition in South Korea. But recently, it has shifted its focus to blockchain game companies after integrating its blockchain technology.
Due to this integration, with its gamified social platform GameTalkTalk DApp, users can play to earn and create virtually any content related to blockchain games, which is then shared to GameTalkTalk’s over 3 million users. For instance, a recent event with the Min-Mins (Enjin-powered) game allowed thousands of South Koreans to create fun video clips of them playing the game and develop artworks that have gone viral by YouTubers and influencers in South Korea.
Furthermore, those who create the best content stand the chance to win thousands of dollars in prizes, nonfungible token drops, as well as mint their creations to be sold in Enjin’s marketplace. This makes it the first blockchain company in the world to start a “play-to-earn mechanism in connection with content creation for users.” Additionally, it tested its first successful scholarship program with Axie Infinity where its users earned more than $100 a day.
As of now, there are 15 events already scheduled and more on the way, leading the P2E platform in South Korea. These events are bringing more hype to the South Korean community and global blockchain communities alike. With group chats and a live-streaming feature in its GameTalkTalk DApp, it’s just a matter of time for Ludena Protocol to expand to other markets with new user acquisition in the United States, Asia and Europe.
Ludena Protocol has over 3 million users and it has been a target for blockchain game companies who have been searching for new users in the lucrative market of South Korea. According to Statista, South Koreans spent a whopping 17.01 trillion won (approximately $14.5 billion) in just games in 2020, making it one of the world’s largest spenders.
Furthermore, South Korea’s NFT market has just started to open up and famous artists, as well as celebrities, are slowly adapting to this niche market curiously. Some of them are eyeing Ludena Protocol as their source due to its large number of users. As a result, Ludena Protocol is currently in talks with celebrity agencies to have a grand collaboration opening of its own NFT marketplace in the fourth quarter of this year. It will help Ludena Protocol’s blockchain game partners have a more extensive reach in promoting their game NFTs as well as its own.
Joshua, CEO of Ludena Protocol, said, “I have spent nine years developing this platform and patented so many technologies into this, and now it’s time to make proper use of it with the blockchain community around the world, not just Korea. Through cooperation with 15 blockchain game companies, we have grown into a global competitive play-to-earn game social platform.”
He also expects the Ludena Protocol ecosystem to expand, with its own P2E game currently under development.
Ludena Protocol, through its P2E gamified social platform GameTalkTalk DApp, adds value to the users’ daily activities by providing rewards for playing P2E games, live streaming as well as creating content. Furthermore, Ludena Protocol partners with blockchain games to help them get fame in the blockchain game industry. Ludena Protocol is the first platform in the world that caters to promoting play-to-earn mechanisms differently.
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