Zurich, Switzerland, March 3, 2022 — MBC GROUP announced today the launch of The Fananees NFT Genesis Collectibles, offering its most popular characters in Digital Intellectual Property (DIP) to the wide community of NFT enthusiasts, experts and collectors spread across the Middle East North Africa (MENA) region.

These digital collectibles feature MBC GROUP’s renowned 7 (seven) cartoon characters, with more than 200 different attributes and varying levels of rarity. This forward-looking project serves the NFT community, stimulates market growth and provides utility while offering brands, tech and consumers converged solutions and sizable investment opportunities.

A total of 9,999 unique NFTs will be revealed on the first day of Ramadan on April 2, 2022. New digital collections will be released each year during  Ramadan time, i.

Fananees NFTs are the MENA’s first unique NFT collection celebrating the region’s rich cultural heritage. It is powered by compelling, premium content and the latest innovations in blockchain technology. The illustrations have been developed by a well-reputed design agency behind some of the most popular cartoons in the industry, which worked with Paramount and Nickelodeon, among others. 

Fananees NFTs will be integrated into existing games, allowing users to connect their NFTs to the game account and change the game avatar to the NFT image. Fananees NFT holders they will also receive different offline and online rewards, ranging from access to events and early viewings to streaming services and others.

The MENA region’s project has bloomed from  its  partnership with MBC Group, Ancore Strategy and Aftermedia.

Commenting on The Fananees Genesis Collectibles, Fadel Zahreddine, group director of emerging media at MBC Group, said: 

“Fananees is one of the most successful and well-known characters in the Arab world, and in this era of constant innovation, we want to be at the forefront of emerging opportunities in NFT, blockchain and the Metaverse.” Hefurther added: 

“To that end, we are committed to driving innovation, and our beloved Fananees characters will be released as NFTs as a first step. I’m optimistic that this initial step into the NFT age will pave the way for MBC to expand its presence in the realm of digital IPs.”

Aftermedia’s founder and CEO Hani Ghorayeb said:

“It’s high-time for brands and tech to connect together with their consumers to raise the level of NFT engagement. This convergent solution servess the purpose of the NFT community, stimulates its market growth and provides utility, while offering clients interruptive commercial solutions coupled with sizeable opportunities.”

Pavel Jakovlev, Ancore Strategy’s founder and managing partner said:

“It’s exciting to push the envelope of NFT technology in the region’s first-mover collection. This becomes even more interesting as we explore the Fananees’s utility in gaming and the much-anticipated Metaverse.”

About MBC Group

With three decades of creating iconic brands and producing ground-breaking, award-winning content, MBC Group is the leading media organization in the MENA region.

About Aftermedia

Aftermedia is aimed at providing Media with the most efficient sales strategies to attract buyers and increase revenue. 

About Ancore Strategy

Ancore Strategy is a leading technology and go-to market advisory focused on building turnkey solutions at lightning-fast speed. 

Media contact details 

Pavel Jakovlev