In the 1950s, Cristóbal Balenciaga pioneered new shapes never before seen in fashion, including the babydoll dress, sack dress and cocoon coat. With these design innovations, he achieved what is considered to be his most important contribution to the world of fashion: a new silhouette for women. Long before there were nonfungible token drops and crypto, Cristóbal took fashion, and women, to the moon.
The “Cristóbal Balenciaga: To the Moon” NFT collection is set to launch on Crypto.com NFT. It is inspired by Lorenzo Riva’s collection of over 8,000 drawings created by Cristóbal Balenciaga during the height of the couture movement. As the artistic director of Balenciaga during the 1980s, Riva received these never-before-seen pieces by Maison Balenciaga. Cointelegraph collaborated with Riva, Art Consulting — the company curating Riva’s Balenciaga collection — and fine art NFT platform Artvein to create the NFTs for the drop.
Haute couture, haute redeemables
In honor of the prestigious project, Riva has decided to double down on rewards and redeemables. Select owners of the NFT from the collection have the chance to receive Balenciaga gear, gift cards to high-end designer brands and even the 70-year-old drawings by Cristóbal. In addition, all NFT holders will receive a whitelist spot for any upcoming “Lorenzo Riva X Cristóbal Balenciaga” NFT drops.
NFTs have shaken up traditional markets and forced companies to pivot and adopt new ideologies. With a forward-thinking ethos in mind, Riva, Art Consulting, Artvein and Cointelegraph are taking fashion into the Metaverse. Alongside the amazing redeemables mentioned above, NFT holders from this collection will receive access to future digital wearables in the Metaverse.
Strategic partnerships for a good cause
“Cristóbal Balenciaga: To the Moon” brought on Animal Concerts as a strategic partner. Its robust ecosystem will allow for utility-driven value, a bigger marketing push and even more rewards. All “Cristóbal Balenciaga: To the Moon” NFT holders will receive a free Animal Concerts Metaverse concert ticket in 2022, as well as special perks for select holders, including tickets to virtual fashion shows, in-person concerts and a whitelist spot to future Animal Concerts NFT drops with top celebrities.
Another strategic partner making waves and setting standards is Defy Trends. The women-led information hub utilizes cutting-edge artificial intelligence, providing investors with digestible, actionable data to empower better digital asset investment decisions. Not only is Defy Trends “presenting simplified ways to make investment decisions” for anyone, but its groundbreaking “Women Who Defy” ambassador program aims to onboard women into the space by providing educational resources, networking opportunities and a monthly stipend. The goal is to “empower women to learn about new technologies and the resulting investment opportunities so they can achieve their long-term financial goals.”
Cointelegraph will also be hosting a series of Twitter Spaces with Defy Trends centered around women in crypto, NFTs and the “Cristóbal Balenciaga: To the Moon” drop. Moreover, Defy Trends will be hosting a series of in-person events to dive deep into the state of NFTs with its expansive “Women Who Defy” community and shine light on the “Cristóbal Balenciaga: To the Moon” collection. Lastly, a generous $25,000 donation will be made to Defy Trend’s “The Women Who Defy” ambassador program.
For those of you who are interested in obtaining a whitelist spot, and ultimately participating in an NFT project that aims to set the standard for meta-fashion and empower communities, click here to get whitelisted and learn more.