Last April, while The Avila Brothers, Snoop Dogg and Billy Ray Cyrus lit up Grammys weekend with their new single, “A Hard Working Man,” one of the hottest NFT collections of 2023 was being produced.  

The “A Hard Working Man” NFT collection is a three-tiered drop that is being brought to life by metaverse entertainment company Animal Concerts through an emphasis on community building, asset utility and a vast formation of eye-popping redeemables that will make music fans and crypto enthusiasts go wild! Adding an additional dose of crypto excitement into the mix, Cointelegraph was brought on to create the striking artwork for these highly sought-after NFTs.

“A Hard Working Man" NFTs are a labor of love that encapsulate the lifestyle and virtues of quintessential Americana. In each NFT, Snoop and Cyrus take on a different hard-working job: they're electricians, construction workers, farmers, mechanics and more. Depicting dozens of carefully crafted traits such as clothing, workplaces, expressions, grills and tattoos, the NFTs are uniquely collectible and there are some juicy rewards in the mix as well. It’s not every day one gets the opportunity to collect distinctive digital art of these renowned music legends in a setting outside of music — don’t miss out!

Work hard, play harder

With “A Hard Working Man” NFTs, participants won’t just receive beautiful artwork, but they’ll be rewarded with an eye-popping spread of redeemables, ranging from live concert tickets and backstage passes to flyaway packages to party with Snoop, and even thrilling metaverse events featuring Billy and Snoop.

But it also pays to be any type of holder. All hard-working NFT owners will be able to kick back, relax and enjoy a Snoop Dogg and Billy Ray Cyrus metaverse concert. Holders will also gain exclusive access to a multitude of giveaways, member events, limited-time wearables and future allowlist opportunities! Music lovers and crypto enthusiasts alike will find it hard to pass up this symphony of bountiful benefits and perpetual perks. Join the "A Hard Working Man" NFT Discord to stay in the loop! 

A musical launchpad

With a roaring crowd in support, Animal Concerts recently burst onto the scene with high-profile live concerts featuring some of the hottest names in music, including Alicia Keys, Diplo and Meek Mill. Moreover, Cointelegraph and Animal Concerts have expanded their collaboration beyond just this music-focused drop. They have also worked with other famous artists, celebrities and brands to integrate the world of art, music and fashion with Web3.

Ultimately, Animal Concerts’ goal with each drop is to provide utility for crypto and superfan communities alike. So grab a pair of boots, saddle up the horse and get excited for an abundance of rewards, utility and one-of-a-kind digital collectibles from some of the most legendary recording artists in the game! For those interested in participating in the “A Hard Working Man” NFT drop, simply join the allowlist today — let’s get to work!

About Animal Concerts

Animal Concerts is reinventing the future of live events and the music ecosystem. From interactive metaverse shows to immersive live events, the next-generation entertainment platform is transforming the fan experience and democratizing the music industry through the introduction of Web3 technologies spanning NFTs, VR, cryptocurrencies and more. To date, Animal Concerts has collaborated with world-renowned artists and brands including Alicia Keys, Balenciaga, Busta Rhymes, Future and Snoop Dogg to create personalized, unforgettable moments and content.

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Media Contact

Colin Fitzpatrick, Animal Concerts CEO