New York, New York — December 15, 2021. Now in its 14th year, The Nolcha Shows is a recognized platform for discovery and a vessel for highlighting current and emerging global fashion design talent during New York Fashion Week. The company always has its finger on the pulse on what is hot, fresh, and up and coming. Nolcha’s latest endeavor? NFTs. On Dec. 1, 2021 during Art Basel Miami, Nolcha Shows dove deeper into the world of NFT digital art, presenting artists at Hyde, SLS Hotel South Beach.
It’s no secret that NFTs, or non-fungible tokens, have recently taken the art world by storm. Enter the Nolcha Shows NFT Edition, a curated event presenting NFT digital art, large-scale sculptures, augmented reality and live performances. On Dec. 1, Nolcha Shows’ NFT Edition highlighted the following talented artists including Demsky, Zevi G, Inkas by the Sherman Brothers, and Young & Sick.
NFTs were displayed on state-of-the-art Whim canvases. Whim is a new category device, revolutionizing the user experience of digital life.
Artifact Technology displayed its NFT keychain on site, and Les Pommes launched the world's first decentralized event management and ticketing platform for live, online and metaverse events. Guests enjoyed specialty cocktails by D’ussé, live performances by Ricardo Ralph Lopez, opera singer Charlotte Ushela, violin and music by DJ Lexey, and other surprise acts.
Incorporating fashion into the event, Holaplex partnered with Asher Levine to display NFT fashion. Levine’s recent design work has been featured in Lil Nas X’s “Montero” music video, Doja Cat’s MTV VMA performance and more. He will be auctioning off his fashion works on Holaplex.
Lastly, Nori, a blockchain-based carbon removal marketplace that facilitates carbon removal and storage of CO2 emissions from the atmosphere, teamed up with Sherman Theatrical Entertainment for the “Inkas by The Sherman Brothers” NFT collection. The premier NFT in the series is a unique one-of-one.
Below are the artist and notable launches of the event.
Inkas by the Sherman Brothers NFT Collection
Inkas the Ramferinkas is an original animated musical 70 years in the making by the Academy Award-winning Sherman Brothers.
The Sherman Brothers are arguably the most successful songwriting team in Hollywood history, behind the song scores of Mary Poppins, The Jungle Book, Winnie the Pooh and many others. The Inkas by The Sherman Brothers NFT series is comprised of video and song clips from a never-before-seen, original animatic storyboard reel.
The premier NFT in the series is a one-of-one video sequence, and will be accompanied by an original, physical, hand-drawn storyboard from the animatic. The drawing in this series was created by Oscar-nominated and BAFTA award-winning animator, Tim Watts.
Zevi G is a world-renowned contemporary artist known for his iconic large-scale sculptures. He celebrated the upcoming release of his 456 Collector’s Club, a collection of 4,560 unique NFTs combining modern art and technology. The 456 Collector’s Club is the first generative collection to continually reward all holders with limited-edition physical artwork by a well-established modern artist.
The first set of redeemable artworks is a one-of-one, hand-signed print of the corresponding NFT and a seven-inch sculpture with an NFC chip to provide ongoing digital experiences to the owner.
Onsite at the event, Zevi G also featured a six-foot-tall bronze sculpture titled “Capture the Moment.”
YOUNG & SICK
Dutch-born artist Nick van Hofwegen (aka Young & Sick) has thrived at the intersection of art and music his whole life, creating stunning visuals for artists from Foster The People and Maroon 5 to Young Thug and Machine Gun Kelly, as well as Austin City Limits, Outside Lands and more. As a musician himself, his songs have allowed him to grace some of the most iconic stages across the country and around the world, and have found release on such vaunted labels as Capitol Records, Neon Gold, and B3SCI. His recent push into the NFT and digital art space has propelled him forward at the forefront of the new digital art revolution.
Rooted in the graffiti boom of the 90s, Demsky is a modern and iconic artist internationally known for his work on the streets of more than 50 countries, on gallery walls, underwater and now in the Metaverse.
Demsky and augmented reality pioneers Anima showcased their reality-bending NFT collaboration, along with a new physical sculpture from Demsky’s Phase S-N series, Anima - Demsky MN-1
The NFTs will take their holders to geolocated hotspots to undergo evolution, and unlock new properties and materials.
Sponsors and partners include MakersPlace, Les Pommes, Artifact Technology, Holaplex, Nori, D’ussé, Galaxy, DigitalSelf, The Billionaires Club, Anima, 24Fashion TV, Whim, 2Punks Capital, Hashflow, ZK.Link, Pastel, and Infinite Objects, among others.
About The Nolcha Shows
The Nolcha Shows is a collection of leading award-winning events held during New York Fashion Week for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Over the past 14 years, the Nolcha Shows have become established as a platform of discovery, promoting cutting-edge innovative brands through runway shows and exhibitions.
The Nolcha Shows have built an acclaimed reputation as a hot incubator of fashion design talent, and have now expanded to the world of NFT digital art.
Contact Lauren Errick at email@example.com for future upcoming events and partnerships.