Opinion
If Vitalik Buterin were starting Ethereum today, he would struggle to raise funds owing to the shift in crypto’s focus from innovation to influencer-driven marketing.
Aaron Barefoot is the founder of ColdChain, a London-based Web3 marketing agency. With over a decade of experience in fintech, financial data and Web3, Aaron has spearheaded marketing initiatives for industry leaders such as Polkadot, LSEG and Astar Network. He specializes in developing and executing strategies that drive user engagement and deliver meaningful results for projects and protocols in the Web3 space.
If Vitalik Buterin were starting Ethereum today, he would struggle to raise funds owing to the shift in crypto’s focus from innovation to influencer-driven marketing.