Opinion
Nike intends to sell you digital products in the Metaverse, and you will buy them because Nike knows how to make you want them.
Aron Solomon is the chief legal analyst for Esquire Digital and has taught entrepreneurship at McGill University and the University of Pennsylvania. Solomon was elected to Fastcase 50, recognizing the top 50 legal innovators in the world. His work has been featured in CBS News, CNBC, USA Today, TechCrunch, The Hill, BuzzFeed, Fortune, VentureBeat, Yahoo!, and many other leading publications.
Nike intends to sell you digital products in the Metaverse, and you will buy them because Nike knows how to make you want them.