Innovation Circle
But the masses — your main audience — don’t care about how it works. They care about how it meets their needs.
German Ramirez
German Ramirez is a co-founder of The Relevance House, a full-service blockchain and emerging technology marketing agency. German is a pioneer in digital marketing, transformation and blockchain, and has 20+ years of international experience in strategy, branding, marketing and innovation.
If blockchain projects sold cars: Facts vs. feelings in Web3 marketing - Innovation Circle
Why brand consistency matters and how Web3 companies are failing to deliver Choosing a realistic, appealing brand promise to a specific audience can improve the ability to endure difficult markets and strengthen the chances of outlasting the competition.
- Innovation Circle
Human-readable code: Why branding is the programming language of humans Successful firms know that branding and marketing don’t happen by magic or according to checklist-type formulae.
- Innovation Circle
The secret to successful branding in Web3: The science of choosing One more thing: It is not an art or magic. There is a science to branding.
- Innovation Circle
Welcome to the era of blocks and mortar: Learning from the past So, the era of blocks and mortar is upon us. Grab your popcorn, because this is about to get really exciting.
- Innovation Circle
Branding: The layer-1 of a successful Web3 marketing strategy Building on a blockchain follows similar fundamental principles to building in real life.
- Innovation Circle
Fortune favors the brand: Why crypto marketing fails to live up to hype Your brand establishes a bond. Without that bond, your customer base will simply erode more easily.
- Opinion
Is Crypto Summer Back in Switzerland? The Swiss blockchain industry seems to be recovered and even shows the employment growth in the sector, according to the main national industry body report.