The digital advertising ecosystem suffers from outdated infrastructure — the rise of smart contracts and tokenization could resolve industry pain points.
Matthew Hrushka is product marketing manager at Xchng. Matt has been involved in the cryptocurrency space since 2015 and has a deep knowledge about distributed ledger technologies including blockchain. Additionally, Matt’s professional experience in the digital advertising space makes him uniquely qualified to understand the application of blockchain to this particular industry. Matt previously served as the mobile marketing manager at Rosetta Stone and before that, was the ad operations manager at Verve Mobile. Matt is the primary contact for the OnXchng Partner Program and is passionate about bringing new partners into the Xchng project.