Rich Feldman currently leads marketing for Finario, an enterprise capital planning SaaS provider. Prior, he was chief marketing officer at PrimaHealth Credit and was an agency owner/partner and chief strategy officer at Doner CX (part of the MDC Partners Network), where he led the CRM, analytics, digital media and other strategic areas of the business. Rich has lectured on strategy at the New York University master’s program in marketing, at Syracuse University and is an adjunct professor at Western Connecticut University — where he is an advisory board member of the Ancell School of Business. He is also author of the book Deconstructing Creative Strategy.
Scams are shattering mainstream confidence in crypto, perhaps irreparably. A large-scale, coordinated education initiative can help ensure that they don’t.
Needed: A massive education project to fight hacks and scams
Nonfungible tokens represent a seachange of strategic opportunities for brand marketers as they look to engage their prospects and customers.
NFTs: Forget apes and penguins — Let’s talk diapers, hardware and museums
The marketing will adjust to a new crypto future, with a decentralized consumer community, operating via Web 3.0.
Fasten your seatbelt: Crypto’s impact on marketing has only just begun